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The effects of information sharing and interactivity on the intention to use social networking websites

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Abstract

Social networking sites (SNSs), which satisfy the primary demands of making friends, learning, and shopping, and are inseparable from human life, have been booming in recent years that domestic or international websites have endeavored to have users access to their websites. This study proposed relational model to examine the intention to use SNSs, and also applied a questionnaire survey to examine differences in this intention among various user groups. The findings indicated that that, in order to promote the intention to use social networking sites, managers should work to enhance interactivity and information sharing, and should also consider the feelings and attitudes of users. Different user groups lead to different outcomes with regard to the intention to use model developed in this work. However, the intention to use of most users in the sample groups was enhanced by the SNSs characteristics of information sharing and perceived playfulness.

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Authors and Affiliations

  1. Department of Business Administration, National Changhua University of Education, Changhua, Taiwan

    Fan-Yun Pai

  2. Department of Leisure and Recreation Management, Dayeh University, Changhua County, Taiwan

    Tsu-Ming Yeh

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  1. Fan-Yun Pai
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  2. Tsu-Ming Yeh
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Correspondence to Tsu-Ming Yeh.

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Pai, FY., Yeh, TM. The effects of information sharing and interactivity on the intention to use social networking websites. Qual Quant 48, 2191–2207 (2014). https://doi.org/10.1007/s11135-013-9886-5

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