Quality & Quantity

, Volume 48, Issue 2, pp 1107–1115 | Cite as

A three-stage model for smart phone use antecedents



Due to the widespread use of smart phones with enhanced functions, telecom service providers Have responded in a variety of contexts but have yet to attract enough customers as expected. Few studies have been conducted to understand antecedents for using smart phone mobile services in Taiwan. To acquire a better understanding of why people use smart phone mobile services, we used focus groups to investigate the smart phone consumption decision process. This study combined existing theories, Unified Theory of Acceptance and Use of Technology (UTAUT), perceived playfulness, with new factors discovered through focus groups, to develop a three-stage model for smart phone use antecedents. This model can be adopted by related operators and companies as a foundation for setting business strategies and marketing programs, and also as a reference for other researchers to examine the relationships in the model.


Smartphone Focus group Perceived playfulness  Curiosity 


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Copyright information

© Springer Science+Business Media Dordrecht 2013

Authors and Affiliations

  1. 1.Department of Business AdministrationFeng Chia UniversityTaichungTaiwan
  2. 2.Department of Business AdministrationNational Changhua University of EducationChanghua CityTaiwan
  3. 3.Department of International BusinessTamkang UniversityNew Taipei CityTaiwan

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