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The Qualitative and Quantitative Models for Performance Measurement Systems: The Agile Service Development

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Abstract

A decision model for selection using analytic hierarchy process (AHP), however, they did not consider interdependence property but consider independence property among alternatives or criteria. It could become inadequate in measurement of actual performance of the decision process. In order to reduce the decision gap, this paper considers when independence among different elements of a system assumption is violated and takes into account the degree of the interdependence among them. The fuzzy analytic network process (FANP) approach with agile theory is developed to apply in analyzing the new service development in the wholesale center. The FANP could not only offer a hierarchy framework more efficiency and accuracy but also improve human judgment on the importance of requirements involving imprecise and vague. The technique has proved useful for comparing the importance among the determinants of agile for new service development in decision maker’s mind, including agile cost, time, robustness and scope. The empirical result points out that “Diverse designs” of new service development is the best choice for the wholesale center, following as “Service extended” and “Technological core”.

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Authors and Affiliations

  1. Department of Marketing Management, Shih Chien University, 200 University Road, Nei-Men Hsiang, Kaohsiung Hsien, 845, Taiwan

    Ling-Zhong Lin

  2. Department of Marketing and Distribution Management, National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan

    Tsuen-Ho Hsu

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  1. Ling-Zhong Lin
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  2. Tsuen-Ho Hsu
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Correspondence to Ling-Zhong Lin.

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Lin, LZ., Hsu, TH. The Qualitative and Quantitative Models for Performance Measurement Systems: The Agile Service Development. Qual Quant 42, 445–476 (2008). https://doi.org/10.1007/s11135-006-9053-3

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  • DOI: https://doi.org/10.1007/s11135-006-9053-3

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