Abstract
The value of mobility is an unresolved question in transportation economics literature. The advent of ride-hailing services and the emergence of mobility as a service (MaaS) place increased pressure on the research community to develop methods to consider this question. We provide one of the first efforts to quantify the value of mobility using a consistent econometric approach. A series of discrete choice models are estimated for car ownership and residential density choices. The decision to purchase an additional vehicle is a concrete manifestation of the marginal value of travel vis-a-vis the desire to make additional trips. The proposed framework has the benefit of employing a single utility function, thus removing the need to set a reference alternative. Models are estimated with a large household travel survey for the Greater Toronto and Hamilton Area, which provides a close approximation to the true population. We estimate separate values of mobility by household composition, providing evidence for a high degree of heterogeneity. Results are examined in the context of MaaS and it is found that the value of mobility is much higher in suburban areas than suggested in previous research. Model results provide strong evidence for potential social exclusion with the widespread adoption of MaaS. The methods explored in this paper show great promise for quantifying the value of mobility and we present recommendations for additional research in this direction.
Similar content being viewed by others
References
Aiew, W., Nayga, R.M., Woodward, R.T.: The treatment of income variable in willingness to pay studies. Appl. Econ. Lett. 11(9), 581–585 (2004). https://doi.org/10.1080/1350485042000228817
Anowar, S., Eluru, N., Miranda-Moreno, L.F., Miranda-moreno, L.F.: Alternative modeling approaches used for examining automobile ownership: a comprehensive review. Transp. Rev. 34(4), 441–473 (2014). https://doi.org/10.1080/01441647.2014.915440org/10.1080/01441647.2014.915440
Aptech: GAUSS. Retrieved from www.aptech.com. (2018)
Bhat, C.R., Astroza, S., Sidharthan, R., Alam, M.J.B., Khushefati, W.H.: A joint count-continuous model of travel behavior with selection based on a multinomial probit residential density choice model. Transp. Res. Part B Methodol. 68, 31–51 (2014). https://doi.org/10.1016/j.trb.2014.05.004
Ehret, M.: Zero marginal cost society. The internet of things, the collaborative commons, and the eclipse of capitalism (book review). Econ. Bus. Rev. 1(15)(3), 121–124 (2015). https://doi.org/10.18559/ebr.2015.3.9
Habib, K.N., Hasnine, S.: An econometric investigation of the influence of transit passes on transit users’ behaviour in Toronto. In: 96th Annual Meeting of the Transportation Research Board. Washington, DC (2017)
Hess, S., Train, K.: Correlation and scale in mixed logit models—online appendix. J. Choice Model. 23, 1–19 (2017)
Jacobs, L., Laurenz, K., Keuchel, S., Thiel, C.: Willingness to pay for electromobility: an investigation among owners of energy-efficient houses. Transp. Res. Procedia 13, 40–48 (2016). https://doi.org/10.1016/j.trpro.2016.05.005
Kamargianni, M., Matyas, M., Li, W., Muscat, J., Yfantis, L.: The MaaS Dictionary. MaaSLab, Energy Institute, University College London. www.maaslab.org. (2018). Accessed 5 July 2018.
Kochhan, R., Horner, M.: Costs and willingness-to-pay for electric vehicles. In: Denbratt, I. (ed.) Sustainable Automotive Technologies 2014, pp. 13–21. Springer, Berlin (2015). https://doi.org/10.1007/978-3-319-17999-5_2
Korsu, E., Wenglenski, S.: Job accessibility, residential segregation and risk of long-term unemployment in the Paris Region. Urban Stud. 47(11), 2279–2324 (2010)
Kryvobokov, M., Bouzouina, L.: Willingness to pay for accessibility under the conditions of residential segregation. Int. J. Strateg. Prop. Manag. 18(2), 101–115 (2014). https://doi.org/10.3846/1648715X.2013.864342
Malatest, DMG. Transportation Tomorrow Survey 2016 (2018)
Matyas, M., Kamargianni, M.: Survey design for exploring demand for mobility as a service plans. Transportation (2018). https://doi.org/10.1007/s11116-018-9938-8
Metz, D.: The myth of travel time saving. Transp. Rev. 28(3), 321–336 (2008). https://doi.org/10.1080/01441640701642348org/10.1080/01441640701642348
Paleti, R.: Generalized extreme value models for count data: application to worker telecommuting frequency choices. Transp. Res. Part B Methodol. 83, 104–120 (2016). https://doi.org/10.1016/j.trb.2015.11.008
Palm, M., Gregor, B., Wang, H., McMullen, B.S.: The trade-offs between population density and households’ transportation-housing costs. Transp. Policy 36, 160–172 (2014). https://doi.org/10.1016/j.tranpol.2014.07.004
Rifkin, J.: Zero Marginal Cost Society. St. Martin’s Press, New York (2014). https://doi.org/10.1007/s13398-014-0173-7.2
Stanley, J., Hensher, D.A., Stanley, J., Currie, G., Greene, W.H., Vella-Brodrick, D.: Social exclusion and the value of mobility. J. Transp. Econ. Policy 45(2), 197–222 (2011)
Stanley, J., Hensher, D.: Economic modelling. In: Currie, G. (ed.) New Perspectives and Methods in Transport and Social Exclusion Research, pp. 201–219. Emerald Group Publishing Limited (2011). https://doi.org/10.1108/9781780522012-014
Wong, Y.Z., Hensher, D.A., Mulley, C.: Emerging transport technologies and the modal efficiency framework: a case for mobility as a service (MaaS). In: International Conference Series on Competition and Ownership in Land Passenger Transport, pp. 1–24 (2017)
Acknowledgements
The study was partially funded by an NSERC Graduate Scholarship and an NSERC Discovery Fund. The authors are grateful to the attendees of the TRB Annual Meeting for their helpful comments on an earlier version of this manuscript. The comments and suggestions of three anonymous reviewers of Transportation are greatly acknowledged. Finally, the authors take full responsibilities for analysis, interpretations, and errors.
Author information
Authors and Affiliations
Contributions
The authors confirm contribution to the paper as follows: study conception and design: KMNH, JH; Analysis and interpretation of results: KMNH, JH; Draft manuscript preparation: JH, KMNH All authors reviewed the results and approved the final version of the manuscript.
Corresponding author
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
About this article
Cite this article
Hawkins, J., Habib, K.N. Heterogeneity in marginal value of urban mobility: evidence from a large-scale household travel survey in the Greater Toronto and Hamilton Area. Transportation 47, 3091–3108 (2020). https://doi.org/10.1007/s11116-019-10041-7
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11116-019-10041-7