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Carsharing in Switzerland: identifying new markets by predicting membership based on data on supply and demand

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Abstract

This study examines the relationship between the supply and demand variables that determine the probability of individuals joining a carsharing organization, using data from the Swiss National Travel Survey 2010 (demand) and the carsharing company Mobility (supply), located in Switzerland. Carsharing membership as reported in the Swiss National Travel Survey was used as the response variable for a discrete choice model (binominal logit), indicating that supply and demand variables are both significantly related to membership in carsharing organizations. By focusing on the relationships between the supply and demand factors, together with GIS mapping tools, potential markets for the expansion of carsharing in Swiss conurbations where demand is higher than expected based on the supply attributes (deviator groups) are identified. These markets are located in conurbations, are close to railways, support multi- and inter-modal life-styles and are suitable for the conventional round-trip model of carsharing. The results also suggest that individual preferences for transportation policies that aim at implementing mobility pricing for both public transport and car travel are positively related to carsharing membership. Therefore, we conclude that carsharing is not only an economic choice, but also a decision driven by a life-style involving sustainable mobility as a way of reducing infrastructure expansion.

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Acknowledgements

We thank the three anonymous reviewers for their careful reading of our manuscripts and their many insightful comments and suggestions. They helped to improve and clarify this article.

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Authors and Affiliations

  1. Institute for Transport Studies, University of Natural Resources and Life Sciences, Vienna, Austria

    Maria Juschten & Reinhard Hössinger

  2. Competence Center Mobility, Lucerne School of Business, University of Applied, Sciences and Arts, Rösslimatte 48, Postfach 2940, 6002, Lucerne, Switzerland

    Timo Ohnmacht & Vu Thi Thao

  3. Institute of Transport Planning and Road Traffic, University of Dresden, Dresden, Germany

    Regine Gerike

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  1. Maria Juschten
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  2. Timo Ohnmacht
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Correspondence to Timo Ohnmacht.

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Juschten, M., Ohnmacht, T., Thao, V.T. et al. Carsharing in Switzerland: identifying new markets by predicting membership based on data on supply and demand. Transportation 46, 1171–1194 (2019). https://doi.org/10.1007/s11116-017-9818-7

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