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The Role of AI Self-Efficacy in Religious Contexts in Public Sector: The Social Cognitive Theory Perspective

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Abstract

This study seeks to examine the relationship between religious tour operators' AI-tech trust and Intent to adopt AI decisions through AI self-efficacy. This study also aims to find out the role of AI Chatbots as a moderator in the relationship between the tour operators' AI-tech trust and AI self-efficacy as well as the relationship between tour operators' AI self-efficacy and Intent to adopt AI decisions. This study sample was 182 participants who are leaders of different tourist operators registered with the government of Pakistan and provide religious tour services to the general public to make religious tours to the holy Muslim cities of Iraq, Syria, Saudi Arabia, and Iran. The results provided evidence that AI-tech trust had a significant influence on AI self-efficacy which, in turn, generated a relevant effect on Intent to adopt AI decisions. Moreover, the findings of this study also indicated that AI Chabot to moderate the link between tour operators' AI-tech trust and AI self-efficacy as well as between AI self-efficacy and intent to adopt AI decisions was also proven to be significant.

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Data Availability

The data used in this study is avaiable upon reasonable request from authorized person or scholars to the corresponding author.

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Funding

This work was supported in part by the RILSA Long-Term Conceptual Development of the Research Organization plan for 2023 to 2027via the Ministry of Labour and Social Affairs (MoLSA).

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Authors and Affiliations

  1. Firoz Khan Noon Business School, University of Sargodha, Sargodha, 40100, Pakistan

    Naseer Abbas Khan

  2. Research Institute for Labour and Social Affairs, Delnicka 12, Prague, 170 00, Czech Republic

    Robin Maialeh

  3. School of Business, University of Chemistry and Technology, Prague, Czech Republic

    Robin Maialeh

  4. School of Management and Engineering, Zhanghou University, Henan, China

    Maria Akhtar

  5. Hailey College of Commerce, University of the Punjab, Lahore, Pakistan

    Muhammad Ramzan

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  1. Naseer Abbas Khan
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  2. Robin Maialeh
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  3. Maria Akhtar
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  4. Muhammad Ramzan
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Correspondence to Naseer Abbas Khan or Robin Maialeh.

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Ethical Statement

This study was conducted with the approval of our Departmental Ethics Committee. All the participants provided the informed consent before participating in this study. The confidentiality and anonymity of the participants were maintained throughout the duration of the study, and no identifying information was included in the data analysis.

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The data used in this study is available upon reasonable request to the corresponding author.

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Khan, N.A., Maialeh, R., Akhtar, M. et al. The Role of AI Self-Efficacy in Religious Contexts in Public Sector: The Social Cognitive Theory Perspective. Public Organiz Rev (2024). https://doi.org/10.1007/s11115-024-00770-4

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