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Voters’ behavior: Probing the salience of Manifestoes, Debates, Ideology and Celebrity Endorsement

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Abstract

The transition from military to democratic rule has inter alia culminated in entrenching elections as a political culture. This has sparked longstanding debate about voting behavior determinants in Ghana. Therefore, this study probes voters behavior infleuncers using a conceptual model anchored on the theory of reasoned action. Data was drawn using questionnaires. Data (n = 401) analysis results using the structural equation modelling technique revealed a significant relationship between celebrity endorsement, ideology, manifesto and debate, and attitude. Further, celebrity endorsement, debate and attitude were revealed to significantly relate voters’ voting intention. Given these outcomes, implications and suggestions for further research, are outlined.

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Authors and Affiliations

  1. Department of Government and International Studies, Hong Baptist University, Kowloon Tong, Kowloon, Hong Kong, China

    Vincent Ekow Arkorful

  2. College of Education, University of Alabama, Tuscaloosa, AL, USA

    Benjamin Kweku Lugu

Authors
  1. Vincent Ekow Arkorful
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  2. Benjamin Kweku Lugu
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Correspondence to Vincent Ekow Arkorful.

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Ethical Approval

All procedures performed in this study were reconcilable with the ethical standards of the institutional and/or national research committee and the 1964 Helsinki declaration and its later amendments or comparable ethical standards. In line with this declaration, which was amended in 2008, study participants were informed about the study purpose.

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Informed consent was obtained from all participants involved in the study.

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Appendix

Appendix

Table 8 Constructs and measurement items
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Arkorful, V.E., Lugu, B.K. Voters’ behavior: Probing the salience of Manifestoes, Debates, Ideology and Celebrity Endorsement. Public Organiz Rev 22, 1025–1044 (2022). https://doi.org/10.1007/s11115-021-00557-x

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