This study aimed to verify whether the voters’ perceptions (trust, expertise, attractiveness, image and perceived quality) from the academic community influence voting intention for a director of a public educational institution. The sample consisted of 358 respondents. In the results, there were significant and positive influences between expertise and trust; trust and perceived quality; perceived quality and voting intention; perceived image and attractiveness. It is concluding from this that, in a non-traditional political context, there is a concern by the voters with the quality of their candidates representing them in a management position, such as that of a director.
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This research was supported by Brazilian National Council for Scientific and Technological Development (CNPq/Brazil), project 303669/2015-2, and by Portuguese Science Foundation (FCT/Portugal) through NECE (Núcleo de Estudos em Ciências Empresariais), project UID/GES/04630/2019.
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|Voting intention (VI)||VI1||I intend to always vote for one director candidate||Ohanian (1991)|
|VI2||I seek more information about the director candidate before voting|
|VI3||I always vote for a director candidate|
|Perceived quality (PQ)||PQ1||Voting for a very qualified director candidate is very important to me||Sproles and Kendall (1986)|
|PQ2||In general, I try to vote for the most qualified director candidate|
|PQ3||When voting for a director candidate I try to make the best choice|
|PQ4||In general, I strive to vote for director candidates of better quality|
|PQ5||I really give particular importance to the director candidate on whom I vote|
|PQ6||I am very particular when it comes to voting for a director candidate|
|PQ7||Because I value quality, I usually do not vote for the first director candidate I meet|
|PQ8||To satisfy me, a director candidate does not to be perfect|
|Trust (TR)||TR1||I choose the director candidate who is most trustworthy||Ohanian (1991)|
|TR2||I choose the director candidate who most demonstrates to be honest|
|TR3||I choose the director candidate who most demonstrates to be trustworthy|
|TR4||I choose the director candidate who most demonstrates to be sincere|
|TR5||I choose the director candidate who most demonstrates who proves to be someone whom I can believe in the most|
|Expertise (EX)||EX1||I only choose the director candidate who is a specialist in school management||Ohanian (1991)|
|EX2||I only choose the director candidate who is experient in school management|
|EX3||I choose the director candidate who is informed|
|EX4||I choose the director candidate who is qualified in school management|
|EX5||I choose the director candidate who is qualified in school management|
|Attractiveness (AT)||AT1||I choose the director candidate who is physically attractive||Ohanian (1991)|
|AT2||I choose the director candidate who has style|
|AT3||I choose the director candidate who is handsome/pretty|
|AT4||I choose the director candidate who is elegant|
|AT5||I choose the director candidate who is sensual|
|Perceived image (PI)||PI1||In the elections, I choose the best-looking director candidates||Hoegg and Lewis (2011)|
|PI2||In the elections, I choose director candidates who are more charismatic|
|PI3||In the elections, I choose director candidates who have prepared the best political campaign|
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Zanotelli, L.G., Mainardes, E.W. & Correia, R.D. Voter’s Perceptions on Candidate Choice for Director of Public Educational Institutions. Public Organiz Rev 20, 179–201 (2020). https://doi.org/10.1007/s11115-019-00439-3
- Non-traditional voters’ perceptions
- Voting intention
- Perceived quality
- Perceived image