Abstract
We explore whether the effects of colorism on evaluations of politicians is moderated by shared partisanship. We hypothesize that colorism will lead Whites to rate darker elected officials of color more poorly. Additionally, we hypothesize that partisanship will moderate this relationship with Whites being less likely to engage in colorism when evaluating co-partisans. We test our hypotheses using a crowd-sourced measure of skin tone based on the Massey-Martin index and the 2016, 2018, and 2020 Congressional Election Studies. We find that darker-skinned elected officials of color from a different party receive less support among Whites. In contrast, we find that skin tone does not influence support for co-partisan elected officials of color. Additional analysis demonstrates that the effect of colorism on evaluation of out-group partisans is strongest for Whites who score high on a racial conservatism measure.
Similar content being viewed by others
Data Availability
Replication Data available at https://doi.org/10.7910/DVN/V5ZU4D.
Notes
For our purposes, out-partisans refers to individuals who do not share the partisanship of their U.S. House Representative.
We focus on elected officials of color in this study. However, we also collected data on the skin tone of White elected officials. Analysis in the Online Appendix demonstrates that skin tone is not a predictor of approval for White Members of Congress.
While to our knowledge the CES does not provide respondents with photos of their representative, it does ask them to identify the U.S. House Representative’s race/ethnicity. 81% of White respondents in our sample are correctly able to identify their representative as a person of color. If we subset our sample to only include those who know the race of their representative, we arrive at similar results (see Online Appendix).
In the Online Appendix, we show that skin tone is a marginally significant predictor (P < .10) for Black and Latino/a Elected officials. Demonstrating, that while a statistically weaker effect given the smaller sample sizes when disaggregating by the race of the elected official, the effect of skin tone on approval appears to be consistent across the largest two racial/ethnic minority groups in Congress.
We arrive at the same results if we dichotomize the four point approval rating scale into 0 = “Disapprove” and 1 = ”Approve” and estimate a logit regression or run an OLS Regression. We also arrive at the same conclusions if we estimate an ordered logit regression model without random effects. See Online Appendix for results.
See the Online Appendix for a baseline model between skin tone and approval for co- and out-partisans. Unlike the models in the paper, these relationships are statistically insignificant. However, there is a significant and negative relationship between skin tone and approval ratings in estimations which only control for individual level characteristics for out-partisans.
In the Online Appendix we show that neither Black nor Latino/a respondents’ use skin tone in their evaluation of elected officials regardless of their partisanship or the elected official’s race.
We arrive at the same results if we combine the variables using principal component factor analysis in which the two variables load on a single variable with an eigenvalue of 1.53.
In comparison to the racial resentment measure, which is focused on African Americans, this measure more broadly measures attitudes about people of color.
In the Supplementary Appendix, we re-estimate this model using individual scores on the racial conservatism scale.
References
Abrajano, M., & Burnett, C. M. (2012). Polls and elections: Do blacks and whites see Obama through race-tinted glasses? A comparison of Obama’s and Clinton’s approval ratings. Presidential Studies Quarterly, 42(2), 363–375.
Abramowitz, A. I., & Saunders, K. L. (2006). Exploring the bases of partisanship in the American electorate: Social identity vs. ideology. Political Research Quarterly, 59(2), 175–187.
Anderson, B., Bird, G., Kornrumpf, R., Macaluso, M., Mundkur, N., Swingholm, M., & Gainous, J. (2020). Ethnic cues, Latino skin tone, and voter preferences: An experimental test. Social Science Quarterly, 101(5), 1920–1935.
Block, R., Jr. (2011). Backing Barack because he’s Black: Racially motivated voting in the 2008 election. Social Science Quarterly, 92(2), 423–446.
Bozo, J., Revels-Macalinao, M., & Huynh, V. (2018). Examining skin color and discrimination among ethnic minority adolescents. Race and Social Problems, 10, 320–331.
Brown, N. E. (2014). Sisters in the statehouse: Black women and legislative decision making. Oxford: Oxford University Press.
Brown, N. E., & Lemi, D. C. (2021). Sister style: The politics of appearance for Black women political elites. Oxford University Press.
Burge, C. D., Wamble, J. J., & Cuomo, R. R. (2020). A certain type of descriptive representative? Understanding how the skin tone and gender of candidates influences black politics. The Journal of Politics, 82(4), 1596–1601.
Campbell, M. E., et al. (2020). Is a picture worth a thousand words? An experiment comparing observer-based skin tone measures. Race and Social Problems, 12, 266–278.
Caruso, E. M., Mead, N. L., & Balcetis, E. (2009). Political partisanship influences perception of biracial candidates’ skin tone. Proceedings of the National Academy of Sciences, 106(48), 20168–20173.
Casellas, J. P., & Wallace, S. J. (2015). The role of race, ethnicity, and party on attitudes toward descriptive representation. American Politics Research, 43(1), 144–169.
Cassese, E. C., & Holman, M. R. (2018). Party and gender stereotypes in campaign attacks. Political Behavior, 40, 785–807.
Chirco, P., & Buchanan, T. M. (2022). Dark faces in white spaces: The effects of skin tone, race, ethnicity, and intergroup preferences on interpersonal judgments and voting behavior. Analyses of Social Issues and Public Policy, 22(1), 427–447.
Costa, M., et al. (2020). How partisanship and sexism influence voters’ reactions to political# MeToo scandals. Research & Politics, 7(3), 2053168020941727.
Dixon, A. R., & Telles, E. E. (2017). Skin color and colorism: Global research, concepts, and measurement. Annual Review of Sociology, 43(1), 405–424.
Espino, R., & Franz, M. M. (2002). Latino phenotypic discrimination revisited: The impact of skin color on occupational status. Social Science Quarterly, 83(2), 612–623.
Fiorina, M. P., & Abrams, S. J. (2008). Political polarization in the American public. Annual Review of Political Science-, 11, 563.
Foy, S. L., Ray, V., & Hummel, A. (2017). The shade of a criminal record: Colorism, incarceration, and external racial classification. Socius, 3, 2378023116689567.
Gonlin, V. (2020). Colorful reflections: Skin tone, reflected race, and perceived discrimination among Blacks, Latinxs, and Whites. Race and Social Problems, 12(3), 246–264.
Hajnal, Z. L. (2001). White residents, black incumbents, and a declining racial divide. American Political Science Review, 95(3), 603–617.
Hannon, L., & DeFina, R. (2016). Reliability concerns in measuring respondent skin tone by interviewer observation. Public Opinion Quarterly, 80(2), 534–541.
Hersch, J. (2006). Skin-tone effects among African Americans: Perceptions and reality. American Economic Review, 96(2), 251–255.
Huddy, L., & Bankert, A. (2017). Political partisanship as a social identity. Oxford research encyclopedia of politics.
Hunter, M. (2007). The persistent problem of colorism: Skin tone, status, and inequality. Sociology Compass, 1(1), 237–254.
Hunter, M. L. (2013). Race, gender, and the politics of skin tone. Routledge.
Karl, K. L., & Ryan, T. J. (2016). When are stereotypes about black candidates applied? An experimental test. Journal of Race, Ethnicity, and Politics, 1(2), 253–279.
Karpowitz, C. F., et al. (2021). What leads racially resentful voters to choose black candidates? The Journal of Politics, 83(1), 103–121.
Klar, S., & Krupnikov, Y. (2016). Independent politics. Cambridge University Press.
Kniffin, K. M., et al. (2014). Beauty is in the in-group of the beholded: Intergroup differences in the perceived attractiveness of leaders. The Leadership Quarterly, 25(6), 1143–1153.
Lanuza, Y. R., Petersen, N., & Omori, M. (2023). Colorism in punishment among hispanics in the criminal justice system. Social Problems, 70(2), 275–296.
Lawson, C., et al. (2010). Looking like a winner: Candidate appearance and electoral success in new democracies. World Politics, 62(4), 561–593.
Lemi, D. C. (2018). Identity and coalitions in a multiracial era: How state legislators navigate race and ethnicity. Politics, Groups, and Identities, 6(4), 725–742.
Lemi, D. C. (2021). Do voters prefer just any descriptive representative? The case of multiracial candidates. Perspectives on Politics, 19(4), 1061–1081.
Lemi, D. C., & Brown, N. E. (2019). Melanin and curls: Evaluation of Black women candidates. Journal of Race, Ethnicity and Politics, 4(2), 259–296.
Lemi, D. C., & Brown, N. E. (2020). The political implications of colorism are gendered. PS: Political Science & Politics, 53(4), 669–673.
Lerman, A. E., McCabe, K. T., & Sadin, M. L. (2015). Political ideology, skin tone, and the psychology of candidate evaluations. Public Opinion Quarterly, 79(1), 53–90.
Leslie, G. J., Stout, C. T., & Tolbert, N. (2019). The Ben Carson Effect: Do voters prefer racialized or deracialized black conservatives? Social Science Research, 78, 71–81.
Luttig, M. D. (2018). The “Prejudiced Personality” and the origins of partisan strength, affective polarization, and partisan sorting. Political Psychology, 39, 239–256.
Maddox, K. B., & Gray, S. A. (2002). Cognitive representations of Black Americans: Reexploring the role of skin tone. Personality and Social Psychology Bulletin, 28(2), 250–259.
Mallard, I. G. (2022). The Politics of Being Afro-Latino/Latina: Ethnicity, Colorism, and Political Representation in Washington, DC. Rowman & Littlefield.
Massey, D. S., & Martin, J. A. (2003). The NIS skin color scale. Office of Population Research. Princeton University.
Mason, L. (2018). Uncivil agreement: How politics became our identity. University of Chicago Press.
Masuoka, N., Grose, C., & Junn, J. (2021). Sexual harassment and candidate evaluation: gender and partisanship interact to affect voter responses to candidates accused of harassment. Political Behavior, 1–23.
Meyer, C. B., & Boyle, K. M. (2022). The intersection of race and party: Voter perceptions and candidate selection in US Senate elections. Journal of Elections, Public Opinion and Parties, 32(4), 918–937.
Nelson, T. E., Sanbonmatsu, K., & McClerking, H. K. (2007). Playing a different race card: Examining the limits of elite influence on perceptions of racism. The Journal of Politics, 69(2), 416–429.
Painter, M. A., Holmes, M. D., & Bateman, J. (2016). Skin tone, race/ethnicity, and wealth inequality among new immigrants. Social Forces, 94(3), 1153–1185.
Parker, C. S., & Barreto, M. A. (2014). Change they can’t believe in. Princeton University Press.
Piston, S. (2010). How explicit racial prejudice hurt Obama in the 2008 election. Political Behavior, 32(4), 431–451.
Prentice, D. A., & Carranza, E. (2002). What women and men should be, shouldn’t be, are allowed to be, and don’t have to be: The contents of prescriptive gender stereotypes. Psychology of Women Quarterly, 26(4), 269–281.
Rondilla, J. L., & Spickard, P. (2007). Is lighter better? Skin-tone discrimination among Asian Americans. Rowman & Littlefield Publishers.
Ryabov, I. (2016). Educational outcomes of Asian and Hispanic Americans: The significance of skin color. Research in Social Stratification and Mobility, 44, 1–9.
Saperstein, A., & Penner, A. M. (2012). Racial fluidity and inequality in the United States. American Journal of Sociology, 118(3), 676–727.
Smidt, C. D. (2017). Polarization and the decline of the American floating voter. American Journal of Political Science, 61(2), 365–381.
Stephens-Dougan, L. (2020). Race to the bottom: How racial appeals work in American politics. University of Chicago Press.
Stout, C. T. (2020). The case for identity politics: Polarization, demographic change, and racial appeals. University of Virginia Press.
Stout, C. T., & Baker, K. (2018). How increasing party diversity may lead to worsening reported racial attitudes. Social Science Quarterly, 99(5), 1765–1775.
Strickland, R. A., & Whicker, M. L. (1992). Comparing the Wilder and Gantt campaigns: A model for Black candidate success in statewide elections. PS: Political Science & Politics, 25(2), 204–212.
Tajfel, H. (1970). Experiments in intergroup discrimination. Scientific American, 223(5), 96–103.
Tate, K. (2001). The political representation of blacks in Congress: Does race matter?. Legislative Studies Quarterly, 623–638.
Tate, K. (2004). Black faces in the mirror: African Americans and their representatives in the US Congress. Princeton University Press.
Terkildsen, N. (1993) When white voters evaluate black candidates: The processing implications of candidate skin color, prejudice, and self-monitoring. American Journal of Political Science, 1032–1053.
Tesler, M. (2016). Post-racial or most-racial? University of Chicago Press.
Weaver, V. M. (2012). The electoral consequences of skin color: The “hidden” side of race in politics. Political Behavior, 34(1), 159–192.
West, E. A., & Iyengar, S. (2020). Partisanship as a social identity: Implications for polarization. Political Behavior, 1–32.
Westwood, S. J., Peterson, E., & Lelkes, Y. (2019). Are there still limits on partisan prejudice? Public Opinion Quarterly, 83(3), 584–597.
Whitby, K. J. (2000). The color of representation: Congressional behavior and black interests. University of Michigan Press.
White, I. K., Laird, C. N., & Allen, T. D. (2014). Selling out? The politics of navigating conflicts between racial group interest and self-interest. American Political Science Review, 108(4), 783–800.
Williams, L. F. (1990). White/Black perceptions of the electability of Black political candidates. Black electoral politics (pp. 45–64). Routledge.
Yadon, N. (2020). The politics of skin color. Diss.
Yadon, N. (2022). The Caucasian Persuasion: Connecting Black Political Candidates’ Skin Tone and Whites’ Attitudes” Working Paper Retrieved October 2, 2023.
Yadon, N., & Ostfeld, M. C. (2020). Shades of privilege: The relationship between skin color and political attitudes among White Americans. Political Behavior, 42(4), 1369–1392.
Funding
Research funding for this project was made available by internal support from Oregon State University.
Author information
Authors and Affiliations
Corresponding author
Ethics declarations
Conflict of interest
The authors have no conflict of interests which would bias their research in this area.
Ethical Approval
Data collection for this project was approved by Oregon State University’s Internal Review Board and was collected and stored in a manner consistent with their ethical guidelines.
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Supplementary Information
Below is the link to the electronic supplementary material.
Rights and permissions
Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.
About this article
Cite this article
Stout, C., Lemi, D.C., Bosworth, K. et al. Skin Tone and the Moderating Effect of Partisanship on Assessments of Elected Officials of Color. Polit Behav (2024). https://doi.org/10.1007/s11109-024-09922-0
Accepted:
Published:
DOI: https://doi.org/10.1007/s11109-024-09922-0