Abstract
Evidence has emerged demonstrating that whites no longer reject negative, explicit racial appeals as they had in the past. This seeming reversal of the traditional logic of the powerlessness of explicit appeals raises the question: Why are explicit racial appeals accepted sometimes but rejected at other times? Here, I test whether the relative acceptance of negative, explicit racial appeals depends on whites’ feelings of threat using a two-wave survey experiment that manipulates participants’ feelings of threat, and then examines their responses to an overtly racist political appeal. I find that when whites feel threatened, they are more willing to approve of and agree with a negative, explicit racial appeal disparaging African Americans—and express willingness to vote for the candidate who made the explicit racial appeal.
This is a preview of subscription content,
to check access.



Notes
Part of a larger, multi-investigator survey (Hetherington et al. 2018). The first wave was fielded from November 27, 2018 to December 20, 2018 and the second wave was fielded from January 22 to February 7, 2019.
Modeled off Craig and Richeson's (2018) treatment.
Because the item asks about the news article and does not directly ask for their attitudes about demographic change, self-monitoring effects are relatively unlikely.
Some of the language used in this flyer was adapted from the language in one of Valentino, Neuner, and Vandenbroek’s (2018a)’s explicit racial appeals. In their work, this language is part of a news story about the Affordable Care Act.
All power, balance, and manipulation tests presented in Online Appendix B, along with descriptive statistics of key variables and the demographic and ideological features of the sample.
2018 ACS Estimates obtained from IPUMS USA, University of Minnesota, www.ipums.org (Ruggles et al. 2020).
Note that this is not simply a feature of people who are higher in racial resentment or Republicans. In the control condition, there were almost no differences in anxiety development. See Online Appendix B.
However, it does require the assumption of sequential ignorability—I address this assumption by (1) random assignment of treatment and (2) inclusion of potential confounders like racial resentment. See Online Appendix B for greater discussion of this assumption, the mediation model, and for sensitivity tests.
See Online Appendix B for greater discussion of how this statistic is obtained.
Regression-based mediation models similarly reveal significant effects at various times for anxiety, anger, and worry. See Online Appendix C.9 for more detail, and supplemental analyses of subgroup analyses in Online Appendix C.10.
Anxiety and anger correlate at 0.70; anxiety and worry correlate at 0.78; and anger and worry correlate at 0.74.
References
Albertson, B., & Gadarian, S. K. (2015). Anxious politics: Democratic citizenship in a threatening world. Cambridge University Press.
Arora, M. (2019). Which race card? Understanding racial appeals in U.S. politics. Doctoral Dissertation, UC Irvine. https://escholarship.org/uc/item/9f46x25t.
Banks, A. J., & Bell, M. A. (2013). Racialized campaign ads: The emotional content in implicit racial appeals primes White racial attitudes. Public Opinion Quarterly, 77(2), 549–560. https://doi.org/10.1093/poq/nft010.
Banks, A. J., & Hicks, H. M. (2019). The effectiveness of a racialized counterstrategy. American Journal of Political Science, 63(2), 305–322. https://doi.org/10.1111/ajps.12410.
Best, S. J., & Krueger, B. S. (2011). Government monitoring and political participation in the United States: The distinct roles of anger and anxiety. American Politics Research, 39(1), 85–117. https://doi.org/10.1177/1532673X10380848.
Blumer, H. (1958). Race prejudice as a sense of group position. Pacific Sociological Review, 1(1), 3–7. https://doi.org/10.2307/1388607.
Bobo, L. (1988). Group conflict, prejudice, and the paradox of contemporary racial attitudes. In P. A. Katz & D. A. Taylor (Eds.), Eliminating racism (pp. 85–114). New York: Springer.
Bobo, L., & Hutchings, V. L. (1996). Perceptions of racial group competition: Extending Blumer’s theory of group position to a multiracial social context. American Sociological Review, 61(6), 951–972. https://doi.org/10.2307/2096302.
Brader, T., Valentino, N. A., & Suhay, E. (2008). What triggers public opposition to immigration? Anxiety, group cues, and immigration threat. American Journal of Political Science, 52(4), 959–978. https://doi.org/10.1111/j.1540-5907.2008.00353.x.
Bullock, J. G., Green, D. P., & Ha, S. E. (2010). Yes, but what’s the mechanism? (don’t expect an easy answer). Journal of Personality and Social Psychology, 98(4), 550–558. https://doi.org/10.1037/a0018933.
Citrin, J., Green, D. P., Muste, C., & Wong, C. (1997). Public opinion toward immigration reform: The role of economic motivations. The Journal of Politics, 59(3), 858–881. https://doi.org/10.2307/2998640.
Craig, M. A., & Richeson, J. A. (2014a). More diverse yet less tolerant? How the increasingly diverse racial landscape affects White Americans’ racial attitudes. Personality and Social Psychology Bulletin, 40(6), 750–761. https://doi.org/10.1177/0146167214524993.
Craig, M. A., & Richeson, J. A. (2014b). On the precipice of a “majority–minority” America: Perceived status threat from the racial demographic shift affects white Americans’ political ideology. Psychological Science, 25(6), 1189–1197. https://doi.org/10.1177/0956797614527113.
Craig, M. A., & Richeson, J. A. (2018). Hispanic population growth engenders conservative shift among non-Hispanic racial minorities. Social Psychological and Personality Science, 9(4), 383–392. https://doi.org/10.1177/1948550617712029.
Craig, M. A., Rucker, J. M., & Richeson, J. A. (2018a). The pitfalls and promise of increasing racial diversity: Threat, contact, and race relations in the 21st century. Current Directions in Psychological Science, 27(3), 188–193. https://doi.org/10.1177/0963721417727860.
Craig, M. A., Rucker, J. M., & Richeson, J. A. (2018b). Racial and political dynamics of an approaching “majority–minority” United States. The Annals of the American Academy of Political and Social Science, 677(1), 204–214. https://doi.org/10.1177/0002716218766269.
Craig, T., & Shear, M. D. (2006). Allen quip provokes outrage, apology. The Washington Post, Retrieved July 20, 2018 from https://www.washingtonpost.com/archive/politics/2006/08/15/allen-quip-provokes-outrage-apology-span-classbankheadname-insults-webb-volunteerspan/64f96498-cdfc-48f3-ade6-bcd8a4ea7514/
Desjardins, L. (2017). Every moment in Trump’s charged relationship with race. PBS News Hour. Retrieved July 20, 2018 from https://www.pbs.org/newshour/politics/every-moment-donald-trumps-long-complicated-history-race.
Dixon, T. L. (2008). Network news and racial beliefs: Exploring the connection between national television news exposure and stereotypical perceptions of African Americans. Journal of Communication, 58(2), 321–337. https://doi.org/10.1111/j.1460-2466.2008.00387.x.
Edwards, G. S., & Rushin, S. (2018). The effect of president Trump’s election on hate crimes. Available at SSRN: https://ssrn.com/abstract=3102652.
Effron, D. A., Cameron, J. S., & Monin, B. (2009). Endorsing Obama licenses favoring whites. Journal of Experimental Social Psychology, 45(3), 590–593. https://doi.org/10.1016/j.jesp.2009.02.001.
Forrest, A. (2018). Jair Bolsonaro: The worst quotes from Brazil’s far-right presidential frontrunner. The Independent. Retrieved February 12, 2020, from https://www.independent.co.uk/news/world/americas/jair-bolsonaro-who-quotes-brazil-president-election-run-latest-a8573901.html.
Garber, M. (2020). Do you speak Fox? How Donald Trump’s favorite news source became a language. The Atlantic. Retrieved September 16, 2020, from https://www.theatlantic.com/culture/archive/2020/09/fox-news-trump-language-stelter-hoax/616309/
Gilens, M. (2009). Why Americans hate welfare: Race, media, and the politics of antipoverty policy. Chicago: University of Chicago Press.
Harris-Perry, M. V. (2011). Sister citizen: Shame, stereotypes, and Black women in America. New Haven: Yale University Press.
Hayes, A. F. (2009). Beyond Baron and Kenny: Statistical mediation analysis in the new millennium. Communication Monographs, 76(4), 408–420. https://doi.org/10.1080/03637750903310360.
Hetherington, M., Conover, P., Aziz, A., Christiani, L., McDonald, M., & Treul, S. (2018). Survey data collection: Public attitudes in the 2018 election. Chapel Hill: The University of North Carolina at Chapel Hill, UNC IRB 18-2732.
Huber, G. A., & Lapinski, J. S. (2006). The “race card” revisited: Assessing racial priming in policy contests. American Journal of Political Science, 50(2), 421–440. https://doi.org/10.1111/j.1540-5907.2006.00192.x.
Huddy, L., Feldman, S., Taber, C., & Lahav, G. (2005). Threat, anxiety, and support of antiterrorism policies. American Journal of Political Science, 49(3), 593–608. https://doi.org/10.1111/j.1540-5907.2005.00144.x.
Hurwitz, J., & Peffley, M. (2005). Playing the race card in the post-willie Horton era: The impact of racialized code words on support for punitive crime policy. Public Opinion Quarterly, 69(1), 99–112. https://doi.org/10.1093/poq/nfi004.
Hutchings, V. L., & Jardina, A. E. (2009). Experiments on racial priming in political campaigns. Annual Review of Political Science, 12, 397–402. https://doi.org/10.1146/annurev.polisci.12.060107.154208.
Hutchings, V. L., Walton, H, Jr., & Benjamin, A. (2010). The impact of explicit racial cues on gender differences in support for confederate symbols and partisanship. The Journal of Politics, 72(4), 1175–1188. https://doi.org/10.1017/S0022381610000605.
Imai, K., Keele, L., Tingley, D., & Yamamoto, T. (2011). Unpacking the black box of causality: Learning about causal mechanisms from experimental and observational studies. American Political Science Review, 105(4), 765–789. https://doi.org/10.2307/23275352 .
Jardina, A. (2019). White Identity Politics. Cambridge University Press.
Kaiser, C. R., Drury, B. J., Spalding, K. E., Cheryan, S., & O’Brien, L. T. (2009). The ironic consequences of Obama’s election: Decreased support for social justice. Journal of Experimental Social Psychology, 45(3), 556–559. https://doi.org/10.1016/j.jesp.2009.01.006.
Kenny, D. A., & Judd, C. M. (2014). Power anomalies in testing mediation. Psychological Science, 25(2), 334–339. https://doi.org/10.1177/0956797613502676.
Kinder, D. R. (2003). Belief systems after converse. In M. MacKuen & G. Rabinowitz (Eds.), Electoral Democracy (pp. 13–47). University of Michigan Press.
Kinder, D. R., & Kam, C. D. (2010). Us against them: Ethnocentric foundations of American opinion. University of Chicago Press.
Knowles, E. D., & Peng, K. (2005). White selves: Conceptualizing and measuring a dominant-group identity. Journal of Personality and Social Psychology, 89(2), 223–241. https://doi.org/10.1037/0022-3514.89.2.223.
Lawrence, C. R. (1990). If he hollers let him go: Regulating racist speech on campus. Duke Law Journal, 1990(3), 431–483. https://doi.org/10.2307/1372554.
Loeys, T., Moerkerke, B., & Vansteelandt, S. (2015). A cautionary note on the power of the test for the indirect effect in mediation analysis. Frontiers in Psychology, 5, 1549. https://doi.org/10.3389/fpsyg.2014.01549.
Marcus, G. E., Neuman, W. R., & MacKuen, M. (2000). Affective intelligence and political judgment. University of Chicago Press.
Marx, S. (2006). Revealing the invisible: Confronting passive racism in teacher education. London: Routledge.
Matsuda, M. J. (1989). Public response to racist speech: Considering the victim’s story. Michigan Law Review, 87(8), 2320–2381. https://doi.org/10.2307/1289306.
Mendelberg, T. (2001). The race card: Campaign strategy, implicit messages, and the norm of equality. Princeton University Press.
Mendelberg, T. (2008). Racial priming revived. Perspectives on Politics, 6(1), 109–123.
Müller, K., & Schwarz, C. (2018). From hashtag to hate crime: Twitter and anti-minority sentiment. (March 30, 2018) Available at SSRN: https://ssrn.com/abstract=3149103
Neubeck, K. J., & Cazenave, N. A. (2002). Welfare racism: Playing the race card against America’s poor. London: Routledge.
Nteta, T. M., Lisi, R., & Tarsi, M. R. (2016). Rendering the implicit explicit: Political advertisements, partisan cues, race, and white public opinion in the 2012 presidential election. Politics, Groups, and Identities, 4(1), 1–29. https://doi.org/10.1080/21565503.2015.1050407.
O’Rourke, H. P., & MacKinnon, D. P. (2015). When the test of mediation is more powerful than the test of the total effect. Behavior Research Methods, 47(2), 424–442. https://doi.org/10.3758/s13428-014-0481-z.
Paluck, E. L. (2009). Reducing intergroup prejudice and conflict using the media: A field experiment in Rwanda. Journal of Personality and Social Psychology, 96(3), 574–587. https://doi.org/10.1037/a0011989.
Paluck, E. L., & Green, D. P. (2009). Prejudice reduction: What works? A review and assessment of research and practice. Annual Review of Psychology, 60, 339–367. https://doi.org/10.1146/annurev.psych.60.110707.163607.
Paradies, Y. (2006). A systematic review of empirical research on self-reported racism and health. International Journal of Epidemiology, 35(4), 888–901. https://doi.org/10.1093/ije/dyl056.
Pearson, A. (2018). Viktor orban’s most controversial migration comments. DW (2018). Retrieved 12 February 2020 from: https://www.dw.com/en/viktor-orbans-most-controversial-migration-comments/g-42086054.
Pew. (2018). Trump has met the public’s modest expectations for his presidency. Washington: Pew Research Center. Retrieved July 20, 2018 from https://www.pewresearch.org/politics/2018/08/23/trump-has-met-the-publics-modest-expectations-for-his-presidency/.
Phoenix, D. L. (2019). The Anger Gap: How Race Shapes Emotion in Politics. Cambridge University Press.
Quillian, L. (1995). Prejudice as a response to perceived group threat: Population composition and anti-immigrant and racial prejudice in Europe. American Sociological Review, 60(4), 586–611. https://doi.org/10.2307/2096296.
Rhodes-Purdy, M., Navarre, R., & Utych, S. M. (2020). Measuring simultaneous emotions: Existing problems and a new way forward. Journal of Experimental Political Science, First View, 1–14, https://doi.org/10.1017/XPS.2019.35.
Rucker, D. D., Preacher, K. J., Tormala, Z. L., & Petty, R. E. (2011). Mediation analysis in social psychology: Current practices and new recommendations. Social and Personality Psychology Compass, 5(6), 359–371. https://doi.org/10.1111/j.1751-9004.2011.00355.x.
Ruggles, S., Flood, S., Goeken, R., Grover, J., Meyer, E., Pacas, J., & Sobek, M. (2020). IPUMS USA Version 10.0 [dataset]
Scheve, K. F., & Slaughter, M. J. (2001). Labor market competition and individual preferences over immigration policy. Review of Economics and Statistics, 83(1), 133–145. https://doi.org/10.1162/003465301750160108.
Shrout, P. E., & Bolger, N. (2002). Mediation in experimental and nonexperimental studies: New procedures and recommendations. Psychological Methods, 7(4), 422–445. https://doi.org/10.1037/1082-989X.7.4.422.
Smith, E. R., & Mackie, D. M. (2008). Intergroup emotions. In Lewis, M., Haviland-Jones, J. M., & Barrett, L. F. (Eds.) Handbook of Emotions (3rd ed. pp. 428–439).
Sniderman, P. M., Hagendoorn, L., & Prior, M. (2004). Predisposing factors and situational triggers: Exclusionary reactions to immigrant minorities. American Political Science Review, 98(1), 35–49.
Stephens-Dougan, L. (2016). Priming racial resentment without stereotypic cues. The Journal of Politics, 78(3), 687–704. https://doi.org/10.1086/685087.
SurveyUSA. (2006). GOP Allen’s once large lead evaporates. Survey USA. Retrieve July 20, 2018 from http://www.surveyusa.com/client/PollReport_main.aspx?g=a99a9b7d-89aa-4e5f-9a0e-35d657ae1db3
Valentino, N. A. (1999). Crime news and the priming of racial attitudes during evaluations of the President. Public Opinion Quarterly, 63(3), 293–320.
Valentino, N. A., & Brader, T. (2011). The sword’s other edge: Perceptions of discrimination and racial policy opinion after Obama. Public Opinion Quarterly, 75(2), 201–226. https://doi.org/10.1093/poq/nfr010.
Valentino, N. A., Brader, T., Groenendyk, E. W., Gregorowicz, K., & Hutchings, V. L. (2011). Election night’s alright for fighting: The role of emotions in political participation. The Journal of Politics, 73(1), 156–170. https://doi.org/10.1017/S0022381610000939.
Valentino, N. A., Hutchings, V. L., Banks, A. J., & Davis, A. K. (2008). Is a worried citizen a good citizen? Emotions, political information seeking, and learning via the internet. Political Psychology, 29(2), 247–273. https://doi.org/10.1111/j.1467-9221.2008.00625.x.
Valentino, N. A., Hutchings, V. L., & White, I. K. (2002). Cues that matter: How political ads prime racial attitudes during campaigns. American Political Science Review, 96(1), 75–90.
Valentino, N. A., Neuner, F. G., & Vandenbroek, L. M. (2018a). The changing norms of racial political rhetoric and the end of racial priming. The Journal of Politics, 80(3), 757–771. https://doi.org/10.1086/694845.
Valentino, N. A., Newburg, J., & Neuner, F. G. (2018b). From dog whistles to bullhorns: Racial rhetoric in us presidential campaigns, 1984–2016. In: Annual meeting of the American Political Science Association, Boston, MA.
Watson, D., Clark, L. A., & Tellegen, A. (1988). Development and validation of brief measures of positive and negative affect: The Panas scales. Journal of Personality and Social Psychology, 54(6), 1063.
White, I. K. (2007). When race matters and when it doesn’t: Racial group differences in response to racial cues. American Political Science Review, 101(2), 339–354. https://doi.org/10.1017/S0003055407070177.
Zhao, X., Lynch, J. G, Jr., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197–206. https://doi.org/10.1086/651257.
Acknowledgements
I thank Dave Attewell, Frank Baumgartner, Lucy Britt, Ted Enamorado, Marc Hetherington, Andreas Jozwiak, Eroll Kuhn, Santiago Olivella, Tim Ryan, Candis Smith, Jim Stimson, Emily Wager, Ismail White, members of the University of North Carolina’s American Politics Research Group and State Politics Working Group, discussants and participants of the 2019 meetings of the Harvard Experimental Working Group, Midwest Political Science Association, Society for Political Methodology, and American Political Science Association, and the editor and three anonymous reviewers for their thoughtful feedback, helpful comments, and support. Replication materials are available at https://doi.org/10.7910/DVN/ZNBYLT.
Author information
Authors and Affiliations
Corresponding author
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Supplementary Information
Below is the link to the electronic supplementary material.
Rights and permissions
About this article
Cite this article
Christiani, L. When are Explicit Racial Appeals Accepted? Examining the Role of Racial Status Threat. Polit Behav 45, 103–123 (2023). https://doi.org/10.1007/s11109-021-09688-9
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11109-021-09688-9