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Political Behavior

, Volume 40, Issue 3, pp 571–591 | Cite as

Candidate Choice Without Party Labels:

New Insights from Conjoint Survey Experiments
  • Patricia A. Kirkland
  • Alexander Coppock
Original Paper

Abstract

In the absence of party labels, voters must use other information to determine whom to support. The institution of nonpartisan elections, therefore, may impact voter choice by increasing the weight that voters place on candidate dimensions other than partisanship. We hypothesize that in nonpartisan elections, voters will exhibit a stronger preference for candidates with greater career and political experience, as well as candidates who can successfully signal partisan or ideological affiliation without directly using labels. To test these hypotheses, we conducted conjoint survey experiments on both nationally representative and convenience samples that vary the presence or absence of partisan information. The primary result of these experiments indicates that when voters cannot rely on party labels, they give greater weight to candidate experience. We find that this process unfolds differently for respondents of different partisan affiliations: Republicans respond to the removal of partisan information by giving greater weight to job experience while Democrats respond by giving greater weight to political experience. Our results lend microfoundational support to the notion that partisan information can crowd out other kinds of candidate information.

Keywords

Nonpartisan elections Local elections Voter behavior Conjoint experiments 

Notes

Acknowledgements

The authors thank Justin Phillips, Don Green, Robert Shapiro, Winston Lin, Benjamin Goodrich, Shigeo Hirano, Jeffrey Lax, and Yotam Margalit for helpful comments and feedback. This research was supported by a Dissertation Development Grant from the Department of Political Science at Columbia University.

Supplementary material

11109_2017_9414_MOESM1_ESM.pdf (2.6 mb)
Supplementary material 1 (pdf 2623 KB)

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Copyright information

© Springer Science+Business Media, LLC 2017

Authors and Affiliations

  1. 1.Department of Political ScienceColumbia UniversityNew YorkUSA
  2. 2.Department of Political ScienceYale UniversityNew HavenUSA

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