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Table 3 Descriptive statistics for survey respondents in study 2

From: Do Online Advertisements Increase Political Candidates’ Name Recognition or Favorability? Evidence from Randomized Field Experiments

Variable Statistic
Assigned to ad treatment 24 %
Heard of candidate 55 %
Have heard of candidate and have positive impression 34 %
Self-reported Facebook use 55 %
Male 37 %
Republican 42 %
Democrat 36 %
Age (mean) 51
N (sample size) 3,577