Abstract
In a series of cross-cultural experiments, we explore whether mentioning President Obama’s middle name facilitates or impedes his delicate position as a peace broker. Our results show that including Obama’s middle name affects perceptions of Obama and his proposals for the Middle East among Israeli Jews and Israeli Arabs. We examine whether the use of Obama’s middle name inspires the same reactions in the United States by replicating the study among those who sympathize with Israelis and those who sympathize with Palestinians. Results show that the effect of Obama’s middle name differs in the United States. This study has important implications, not only for the President Obama’s standing in the Arab world and for the conflict between Israelis and Palestinians, but also for our understanding of subtle ethnic cues and biases across cultural contexts.
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Notes
Few students indicated an awareness of the study manipulation.
We also evaluated whether political knowledge moderates the effect of Obama’s middle name on the dependent variables considered here. Items asking respondents basic political facts, tailored to their cultural context, were incorporated on each survey (Israel: M = 2.45, SD = 1.81, Cronbach’s α = .82, Range = 0–5, U.S.: M = 6.94, SD = 2.17, Range = 0–10, Cronbach’s α = .71). For the Israeli data, there were significant three-way interactions between political knowledge, Israeli Jew/Arab, and whether the president’s middle name was used when predicting beliefs that Obama is pro-Israeli [F(1,374) = 3.97, p < .05] and beliefs that Obama is pro-Palestinian [F(1,374) = 7.82, p < .01]. The same interactions did not appear in the U.S. data. Using a median split on the political knowledge variable and post hoc comparisons with a Sidak adjustment for multiple comparisons, several differences appear in the Israeli data. Politically knowledgeable Israeli Jews rate Obama as less pro-Israel when his middle name was used compared to when it is not used and compared to Israeli Jews with lower levels of political knowledge. Politically knowledgeable Israeli Arabs rate Obama as more pro-Israeli and less pro-Palestinian when his middle name is used compared to Israeli Arabs with lower levels of political knowledge. Among Israeli Arabs who did not see the president’s middle name, those with lower levels of political knowledge rated the president as less pro-Palestinian compared to Israeli Arabs with higher levels of political knowledge. Put in another way, Hussein led politically knowledgeable Israeli Jews to evaluate the president as less pro-Israel and politically knowledgeable Israeli Arabs to evaluate the president as less pro-Palestinian.
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Acknowledgments
The authors would like to thank Bathen Fisher, Einav Jerochim, and Steven Seybold for their much appreciated assistance.
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This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.
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Waismel-Manor, I., Stroud, N.J. The Influence of President Obama’s, Middle Name on Middle Eastern and U.S. Perceptions. Polit Behav 35, 621–641 (2013). https://doi.org/10.1007/s11109-012-9210-4
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DOI: https://doi.org/10.1007/s11109-012-9210-4