Skip to main content
SpringerLink
Log in

Estimating the value of bundles through real portfolio optimization techniques

  • Published:
NETNOMICS: Economic Research and Electronic Networking Aims and scope Submit manuscript

Abstract

This paper makes use of portfolio optimization techniques in order to maximize the benefits and control the risks of bundling two products when customer value is uncertain. It also shows that simulation techniques are efficient and truthful for real portfolio management. These techniques make the use of any customer value distribution very easy for the business analyst. In that sense, they can help us to capture the complexity of the telecommunication markets.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  1. Shapiro, C., & Varian, H. (1998). Information rules: A strategic guide to the network economy. Boston, MA: Harvard Business School.

    Google Scholar 

  2. Bedo, J. S. (2005). Real portfolios: A case study. In Proceedings of the networking and electronic commerce conference, Riva del Garda.

  3. Markowitz, H. M. (1952). Portfolio selection. The Journal of Finance, 7(1), 77–91. doi:10.2307/2975974.

    Article  Google Scholar 

  4. Rodriguez, J. M. A. (2005). An application of portfolio optimization with risk assessment to E&P projects. In Proceedings of the Crystal Ball user conference.

  5. Glover, F., Kelly, J. P., & Laguna, M. (2000). The OptQuest approach to Crystal Ball simulation optimization. Boulder, CO: University of Colorado.

    Google Scholar 

  6. Laguna, M. (1997). Optimization of complex systems with OptQuest. Boulder, CO: Graduate School of Business, University of Colorado.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. R&D Division, TECH, France Télécom, 38–40 rue du General Leclerc, 92794, Issy les Moulineaux, France

    Jean-Sébastien Bedo

Authors
  1. Jean-Sébastien Bedo
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Jean-Sébastien Bedo.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Bedo, JS. Estimating the value of bundles through real portfolio optimization techniques. Netnomics 8, 123–133 (2007). https://doi.org/10.1007/s11066-008-9016-z

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11066-008-9016-z

Keywords

Search

Navigation