Audiences are most likely to form their opinions about issues based on the aspects that are primed and easily available in their minds (Hastie and Park, Psychol Rev 93:258–268, 1986; Tversky and Kahneman, Cogn Psychol 5:207–232, 1973). In this study, we examine how priming people with various definitions of nanotechnology differently shapes public perceptions of and engagement with the technology. Using a randomized experimental design embedded in a representative survey of the U.S. population (n = 1,736), we find that defining nanotechnology in terms of novel applications increases public support for nanotechnology but does not motivate audiences to gather more information about it. In contrast, definitions highlighting the potential risks and benefits of nanotechnology can increase likelihood of future information seeking.
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This material is based upon work supported by grants from the National Science Foundation to the Center for Nanotechnology in Society at Arizona State University (Grant No. SES-0937591) and the UW-Madison Nanoscale Science and Engineering Center in Templated Synthesis and Assembly at the Nanoscale (Grant No. SES-DMR-0832760). Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the National Science Foundation.
The Social & Behavioral Science Institutional Review Board at the University of Wisconsin-Madison approved the use of human subjects in this research. Informed consent was obtained from all participants. Those contacted who did not consent to participate were terminated from the survey.
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Anderson, A.A., Kim, J., Scheufele, D.A. et al. What’s in a name? How we define nanotech shapes public reactions. J Nanopart Res 15, 1421 (2013). https://doi.org/10.1007/s11051-013-1421-z