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Relative weight evaluation of the factors inducing social media service use

Multimedia Tools and Applications volume 74, pages 5041–5054 (2015)Cite this article

Abstract

As an influence of social media service (SMS) is extending enormously and SMS becomes an important marketing way and a field of modern industry beyond a method to transfer informations. Under these circumstances that the influence of SMS is getting bigger bigger, which factors make users participate and work in the social media service and how relatively important these factors are between them need to be examined. But SMS are different from the existing information systems. Most information systems are task-oriented, that is, the systems aim to provide users with useful information for better decision making. Therefore, a different approach is required. In this research, we examine and select the main factors which affect users’ social media service use, and evaluate relative importance degrees of each factor on the basis of relationships between the factors with Analytic Network Process (ANP).

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Acknowledgment

This research supported by the MSIP (Ministry of Science, ICT and Future Planning), Korea, under the ITRC (Information Technology Research Center) support program (NIPA-2013-H0301-13-4007) supervised by the NIPA (National IT Industry Promotion Agency).

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Authors and Affiliations

  1. Humanitas College, Kyung Hee University, Seoul, South Korea

    Cheol-Rim Choi & Hwa-Young Jeong

  2. Department of Computer Science and Engineering, Seoul National University of Science and Technology, Seoul, South Korea

    Jong Hyuk Park

  3. Department of Multimedia Engineering, Dongguk University, Seoul, South Korea

    Young-Sik Jeong

Authors
  1. Cheol-Rim Choi
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  2. Hwa-Young Jeong
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  3. Jong Hyuk Park
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  4. Young-Sik Jeong
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Correspondence to Young-Sik Jeong.

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Choi, CR., Jeong, HY., Park, J.H. et al. Relative weight evaluation of the factors inducing social media service use. Multimed Tools Appl 74, 5041–5054 (2015). https://doi.org/10.1007/s11042-013-1713-4

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  • DOI: https://doi.org/10.1007/s11042-013-1713-4

Keywords

  • Social media service
  • Relative importance degree
  • Analytic network process