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A new television audience measurement framework using smart devices

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Abstract

Television audience measurement is intended to collect information on the audiences watching a specific television program at a particular time. This information is crucial for television broadcasters and advertisers because they need to provide right television programs and commercials to right audiences to maximize their investments in broadcasting. For accurate measurements, a panel of representative audiences must be selected judiciously so that it accurately represents the entire target audience group. However, it is hard to secure a proper number of target audiences due to the expensive and cumbersome installations of measurement equipments. To resolve this issue in panel selection, we propose a novel television audience measurement framework using pervasive smart devices such as a smartphone. In the proposed framework, a short audio signal from a television set is recorded by a personal smart device and is sent to an audio matching server for the identification of the television program shown by the television set. For effective identification, we propose an accurate audio matching algorithm based on spectral coherence and efficient implementation techniques that exploit the inherent parallelism in the algorithm. To verify the plausibility of the framework and the effectiveness of the audio matching algorithm, we conduct experiments with diverse genres of television programs under various recording conditions.

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Authors and Affiliations

  1. Hanyang University, 222 Wangsimni-ro, Seongdong, Seoul, Republic of Korea

    Chungsoo Lim, Jae-Hoon Choi, Sang Won Nam & Joon-Hyuk Chang

Authors
  1. Chungsoo Lim
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  2. Jae-Hoon Choi
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  3. Sang Won Nam
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  4. Joon-Hyuk Chang
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Corresponding author

Correspondence to Joon-Hyuk Chang.

Additional information

This work was supported by NRF grant funded by the Korean Government (MEST) (NRF-2011-0009182) and also this research was supported by the MSIP (Ministry of Science, ICT and Future Planning), Korea, under the ITRC support program (NIPA-2013-H0301-13-4005) supervised by the NIPA.

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Lim, C., Choi, JH., Nam, S.W. et al. A new television audience measurement framework using smart devices. Multimed Tools Appl 73, 1757–1776 (2014). https://doi.org/10.1007/s11042-013-1658-7

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