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Choi, S., Liu, S.X. & Choi, C. Correction to: Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption. Mark Lett 33, 173–176 (2022). https://doi.org/10.1007/s11002-022-09622-x
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DOI: https://doi.org/10.1007/s11002-022-09622-x