We offer a unified conceptual, behavioral, and econometric framework for optimal fundraising that deals with both synergies and discrepancies between approaches from Economics, Marketing, Psychology, and Sociology. The purpose is to offer a framework that can bridge differences and open a dialogue between disciplines in order to facilitate optimal fundraising design. The literature is extensive, and our purpose is to offer a brief background and perspective on each of the approaches, provide an integrated framework leading to new insights, and discuss areas of future research.
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We wish to acknowledge support from Grant No. 435-2016-0250 from the Social Sciences and Humanities Research Council of Canada.
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Haruvy, E., Popkowski Leszczyc, P., Allenby, G. et al. Fundraising design: key issues, unifying framework, and open puzzles. Mark Lett 31, 371–380 (2020). https://doi.org/10.1007/s11002-020-09534-8
- Integrative framework