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The Breadth-Based Adjective Rating Task (BART) in consumer behavior

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Abstract

Consumer researchers have suggested that nonconscious processes may operate on consumer behavior. The goal of this research was to evaluate the Breadth-Based Adjective Rating Task (BART), an indirect measure of attitudes, in the consumer domain. In study 1, the BART was related to past Philadelphia Inquirer usage and was a significant predictor of prospective choice. In study 2, the BART was related to past Ben & Jerry’s purchase and was a marginal predictor of prospective choice. Overall, the BART added to the specificity of prediction of consumer behavior. The potentiality of the BART in consumer research is discussed

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Authors and Affiliations

  1. Psychology Department, Widener University, 1 University Place, Chester, PA, 19013, USA

    Ross B. Steinman

  2. Temple University, Philadelphia, PA, USA

    Andrew Karpinski

Authors
  1. Ross B. Steinman
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  2. Andrew Karpinski
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Correspondence to Ross B. Steinman.

Appendix

Appendix

Table 1

Table 1 Trait adjectives used in the BART
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Steinman, R.B., Karpinski, A. The Breadth-Based Adjective Rating Task (BART) in consumer behavior. Mark Lett 20, 327–335 (2009). https://doi.org/10.1007/s11002-009-9076-3

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  • DOI: https://doi.org/10.1007/s11002-009-9076-3

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