Marketing Letters

, Volume 18, Issue 3, pp 181–196 | Cite as

The price-perceived quality relationship: A meta-analytic review and assessment of its determinants

Article

Abstract

The authors conducted a meta-analysis of study results on the price-perceived quality relationship published from 1989 to 2006. The findings show that the price effect on perceived quality has decreased. Furthermore, the price–quality relationship is stronger in studies that use a within-subjects design, investigate higher priced products, and use samples from European countries but weaker for services, durable goods, and respondents who are familiar with the product. A striking null result indicates that the number of cues does not affect the price-perceived quality relationship significantly.

Keywords

Price-perceived quality relationship Informational role of price Meta-analysis 

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Copyright information

© Springer Science+Business Media, LLC 2007

Authors and Affiliations

  1. 1.Institute of Marketing and MediaUniversity of HamburgHamburgGermany

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