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“What Matters to You?”: A Participant-Centered Approach to Needs Identification and Referral to Community Resources

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Abstract

Objective

Referral to social and health services is a core process of the Special Supplemental Nutrition Program for Women, Infants and Children (WIC). We evaluate the feasibility and acceptability of a referral innovation implemented at two New York City WIC sites. This program aimed to improve retention by increasing WIC’s perceived value by addressing unmet needs of WIC families. The two main components were needs assessment via conversation and a closed-loop referral process for WIC families with children aged 6–9 months and 18–21 months.

Design

Referral outcomes from Unite Us and program data were tracked and assessed using descriptive univariate analyses. We conducted 29 in-depth interviews with caregivers and six focus groups with WIC and CBO staff. Qualitative data were analyzed using thematic framework analysis.

Results

From February 2020 through January 2021, 1,675 WIC caregivers participated in a conversation about their family’s needs. Four hundred sixty-one caregivers were referred to at least one service. 95 received services or benefits. In interviews, caregivers viewed referrals to other services positively but were not aware WIC could address needs holistically. In focus groups, WIC staff liked the conversation script but highlighted barriers to making referrals. CBO partners valued network participation as it increased their reach to new families.

Conclusions and Implications

Our approach facilitated targeted referrals for WIC participants. It is an acceptable enhancement of the WIC referral process with potential to strengthen WIC as a community provider.

Significance

AbstractSection What is Already Known on this Subject?

The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) provides nutrition education, nutrition supplementation, breastfeeding support, and referrals, and is associated with improved health outcomes for participating families.

AbstractSection What does this Study Add?

This manuscript describes the approach of and stakeholder perspectives on a novel approach to referral-making at one WIC agency. This innovation aimed to improve the existing process with closed-loop coordination through an online referral platform. The study adds to the limited research on WIC referral processes in general.

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Acknowledgements

This work was supported by a sub-award from the Hopkins/USDA Participant Research Innovation Laboratory for Enhancing WIC Services (HPRIL), a cooperative agreement between the United States Department of Agriculture Food and Nutrition Service and the Johns Hopkins Bloomberg School of Public Health, Cooperative Agreement Number #OPS-WIC-PRIL-JH-2018. The findings and conclusions in this publication are those of the author(s) and should not be construed to represent any official USDA or U.S. Government determination or policy. The authors thank the WIC staff, community partners, and especially WIC caregivers for their time and participation in this project. The authors also acknowledge Laura Caulfield, Susan Gross, and David Paige for their assistance and feedback throughout this work.

Funding

This work was supported by a sub-award from the Hopkins/USDA Participant Research Innovation Laboratory for Enhancing WIC Services (HPRIL), a cooperative agreement between the United States Department of Agriculture Food and Nutrition Service and the Johns Hopkins Bloomberg School of Public Health, Cooperative Agreement Number #OPS-WIC-PRIL-JH-2018.

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Authors and Affiliations

Authors

Contributions

LH, SF, MA, MM, and ZH contributed to the design of the study. LH and SF participated in data collection and analysis. CC drafted the manuscript. LH, MA, EE, MM, and ZH provided critical input to the paper. The final draft was approved by all authors.

Corresponding author

Correspondence to Camille Casareno.

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Ethics Approval

The overall design and protocol were reviewed and determined to be minimal risk and exempt by the Institutional Review Board at Public Health Solutions and the Johns Hopkins Bloomberg School of Public Health.

Conflict of Interest

The authors declare no conflicts of interest.

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Haynes, L.A., Casareno, C., Fatema, S. et al. “What Matters to You?”: A Participant-Centered Approach to Needs Identification and Referral to Community Resources. Matern Child Health J 28, 905–914 (2024). https://doi.org/10.1007/s10995-023-03865-4

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  • DOI: https://doi.org/10.1007/s10995-023-03865-4

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