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Social Costs for Wannabes: Moderating Effects of Popularity and Gender on the Links between Popularity Goals and Negative Peer Experiences

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Abstract

Youth in early adolescence are highly concerned with being popular in the peer group, but the desire to be popular can have maladaptive consequences for individuals. In fact, qualitative work suggests that youth with high popularity goals who are nonetheless unpopular have negative experiences with their peers. However, little quantitative work has examined this possibility. The purpose of the current study was to examine if popularity goals were linked with physical (e.g., being hit) and relational (e.g., being excluded) victimization and peer rejection, particularly for individuals who strived for popularity but were viewed by their peers as unpopular. Late elementary and early middle school participants (N = 205; 54% female) completed self-reports of popularity goals and peer nominations of popularity and peer rejection. Teachers reported on students’ experiences of relational and physical victimization. Peer nominated popularity and gender were moderators of the association between popularity goals and negative peer experiences. Consistent with hypotheses, girls who were unpopular but wanted to be popular were more likely to experience peer rejection and relational victimization. Unexpectedly, boys who were unpopular but did not desire to be popular were more likely to be rejected and relationally victimized. The findings suggest that intervention and prevention programs may benefit from addressing the social status goals of low status youth in a gender-specific manner.

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Acknowledgements

We thank the participating students and teachers for making this research possible. Thank you to Renee Benoit for her help compiling references.

Authors' contributions

N.L.B. participated in the coordination of the project, interpreted the data, and drafted the manuscript; E.S. received funding for the project, participated in project coordination, interpreted the data, and drafted the manuscript; J.M. received funding for the project, participated in the coordination of the project, and helped draft the manuscript; A.M.C. received funding for the project, participated in the design and coordination of the project, and helped draft the manuscript. All authors read and approved the final manuscript.

Funding

This research was supported by a James M. Jeffords Center fellowship and a Child and Adolescent Training and Research Inc. Grant to the second author and a Child and Adolescent Training and Research Inc. Grant to second, third, and fourth authors.

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Correspondence to Nicole Lafko Breslend.

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The authors declare that they have no conflict of interest.

Ethical Approval

All procedures were approved by the Institutional Review Board at the University of Vermont. All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

Informed Consent

A parent or guardian provided informed consent for each participant and participants 11 years of age and older provided written assent.

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Breslend, N.L., Shoulberg, E.K., McQuade, J.D. et al. Social Costs for Wannabes: Moderating Effects of Popularity and Gender on the Links between Popularity Goals and Negative Peer Experiences. J Youth Adolescence 47, 1894–1906 (2018). https://doi.org/10.1007/s10964-018-0810-0

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  • DOI: https://doi.org/10.1007/s10964-018-0810-0

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