Skip to main content
Log in

“Saving Students’ Lives”: Instructor Sharing of Run-Hide-Fight® Emergency Preparedness Materials

  • Original Research
  • Published:
Journal of Prevention Aims and scope Submit manuscript

Abstract

When emergency situations occur, it is essential that individuals can effectively respond to keep themselves and others safe. One attempt at increasing individuals’ readiness for an emergency is the Run-Hide-Fight® campaign, which has been adopted by several higher education institutions in the United States. This study explores the dissemination of this campaign by instructors at a large Midwestern university in the United States. We generally find support for the reasoned action perspective, with attitudes, norms, and perceived behavioral control influencing intentions to share the emergency preparedness video with students. Through open-ended responses provided by the instructors, we identify four main themes surrounding video dissemination. First, most instructors felt comfortable sharing the video, believing it would be useful in preparing students for an emergency. Second, some instructors voiced concerns about the negative emotional effects the video may have on students. Third, instructors generally appreciated the brief and effective delivery of the message, though some were concerned about dramatizing emergencies. Finally, instructors suggested ways of improving the video, such as including more specific guidance on how to behave in an emergency situation. Practically, these findings suggest that universities should consider their emergency preparedness information dissemination strategy to maximize credibility, minimize message fatigue, and reach more students. Theoretically, this study affirms the tenets of reasoned action and suggests alternative theoretical approaches for future scholarship.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Ethan Morrow.

Ethics declarations

Conflict of Interest

No potential conflict of interest was reported by the authors.

Additional information

Publisher’s Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Morrow, E., Quick, B.L. & Luk, S. “Saving Students’ Lives”: Instructor Sharing of Run-Hide-Fight® Emergency Preparedness Materials. J of Prevention 45, 213–225 (2024). https://doi.org/10.1007/s10935-023-00764-w

Download citation

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10935-023-00764-w

Keywords

Navigation