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Preliminary Evaluation of Educational Outreach to Promote Colorectal Cancer Screening Among South Asians in the San Francisco Bay Area

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Abstract

Culturally-tailored interventions increase rates of colorectal cancer (CRC) screening in diverse populations. South Asian Americans have very low rates of CRC screening. Targeted interventions may improve community awareness and likelihood of undergoing screening. We identified and recruited multiple South Asian-serving community and religious centers to conduct South Asian physician-led presentations about CRC screening. A post-presentation survey tool was used to evaluate CRC screening history, intent to screen, and acceptance of a tailored brochure. In a convenience sample of 103 surveys, many participants had not undergone screening in the past (48%), and intent to screen after the presentation was high in those previously not screened (87%). Those who took a culturally-tailored brochure said they would share materials with family and friends (95% and 39% respectively). Our results support earlier findings of success in culturally-tailored interventions and indicate acceptance of culturally-tailored CRC screening outreach in community sites.

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Funding

Funding for the educational materials was provided by the Asian American Research Center on Health. Students were supported by the Undergraduate Research Apprentice Program of the University of California, Berkeley. The findings and conclusions in this article are those of the author(s) and do not necessarily represent the official positions of any funding source.

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Authors and Affiliations

  1. Department of Health Sciences, California State University, East Bay, Hayward, CA, USA

    Arnab Mukherjea

  2. Health Research for Action, School of Public Health, University of California, Berkeley, Berkeley, CA, USA

    Arnab Mukherjea, Zahra K. Ansari, Sailakshmi Senthil Kumar, Toshali Katyal, Dilpreet S. Sahota, Raja Handa & Susan L. Ivey

Authors
  1. Arnab Mukherjea
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  2. Zahra K. Ansari
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  3. Sailakshmi Senthil Kumar
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  4. Toshali Katyal
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  5. Dilpreet S. Sahota
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  6. Raja Handa
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  7. Susan L. Ivey
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Contributions

The authors would like to thank the following community organizations for hosting the research team to conduct the educational outreach featured in this research: Fremont Gurdwara Sahib, Sikh Gurdwara Sahib San Jose, India Community Center (Cupertino and Milpitas), Islamic Center of San Francisco, South Bay Islamic Association, and San Ramon Valley Islamic Center. They are also grateful to the physicians who willingly gave their time and effort to conduct community outreach presentations, including Dr. Alka Kanaya, Dr. Latha Palaniappan, Dr. Aparajita Singh, and Dr. Maneesh Singh.

Corresponding author

Correspondence to Arnab Mukherjea.

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Mukherjea, A., Ansari, Z.K., Senthil Kumar, S. et al. Preliminary Evaluation of Educational Outreach to Promote Colorectal Cancer Screening Among South Asians in the San Francisco Bay Area. J Immigrant Minority Health 22, 873–877 (2020). https://doi.org/10.1007/s10903-019-00965-8

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  • DOI: https://doi.org/10.1007/s10903-019-00965-8

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