To be a Fan is to be Happier: Using the Eudaimonic Spectator Questionnaire to Measure Eudaimonic Motivations in Spanish Fans

  • Javier Lozano Delmar
  • Milagrosa Sánchez-Martín
  • José Antonio Muñiz Velázquez
Research Paper

Abstract

Many studies have linked audiovisual entertainment to hedonia. Recently, also to eudaimonic happiness. The Eudaimonic Spectator Questionnaire is proposed as a new tool to explore eudaimonic motivations that are linked to the consumption of audiovisual entertainment. The new questionnaire groups these eudaimonic motivations into two factors: the cultivation of cognitiveintellectual growth and socialemotional growth. Once the consistency and reliability of the questionnaire was tested, we observed statistically significant differences between fans and non-fan spectators; these differences were observed in both factors. The results indicated that being a fan is associated with the cultivation of human virtues and character strengths.

Keywords

Fandom studies Narrative Media reception Active audiences TV studies Validation Happiness Hedonia Eudaimonia 

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Copyright information

© Springer Science+Business Media Dordrecht 2016

Authors and Affiliations

  1. 1.Department of Communication and EducationUniversidad Loyola AndalucíaSevilleSpain
  2. 2.Department of PsychologyUniversidad Loyola AndalucíaSevilleSpain

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