Journal of Gambling Studies

, Volume 31, Issue 4, pp 1833–1847 | Cite as

Differential Gambling Motivations and Recreational Activity Preferences Among Casino Gamblers

  • Choong-Ki Lee
  • Bo Jason Bernhard
  • Jungsun Kim
  • Timothy Fong
  • Tae Kyung Lee
Original Paper

Abstract

This study investigated three different types of gamblers (recreational, problem, and pathological gamblers) to determine differences in gambling motivations and recreational activity preferences among casino gamblers. We collected data from 600 gamblers recruited in an actual gambling environment inside a major casino in South Korea. Findings indicate that motivational factors of escape, sightseeing, and winning were significantly different among these three types of gamblers. When looking at motivations to visit the casino, pathological gamblers were more likely to be motivated by winning, whereas recreational gamblers were more likely to be motivated by scenery and culture in the surrounding casino area. Meanwhile, the problem gamblers fell between these two groups, indicating higher preferences for non-gambling activities than the pathological gamblers. As this study builds upon a foundational previous study by Lee et al. (Psychiatry Investig 6(3):141–149, 2009), the results of this new study were compared with those of the previous study to see if new developments within a resort-style casino contribute to changes in motivations and recreational activity preferences.

Keywords

Motivation Consumer psychology Casino gamblers Recreational activity preference Pathological gamblers 

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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  • Choong-Ki Lee
    • 1
  • Bo Jason Bernhard
    • 2
  • Jungsun Kim
    • 3
  • Timothy Fong
    • 4
  • Tae Kyung Lee
    • 5
  1. 1.College of Hotel and Tourism ManagementKyung Hee UniversitySeoulSouth Korea
  2. 2.Departments of Hotel Management and SociologyUniversity of Nevada, Las VegasLas VegasUSA
  3. 3.William F. Harrah College of Hotel AdministrationUniversity of Nevada, Las VegasLas VegasUSA
  4. 4.UCLA Gambling Studies ProgramSemel Institute for Neuroscience and Human Behavior at UCLALos AngelesUSA
  5. 5.Department of Addiction PsychiatrySeoul National HospitalSeoulSouth Korea

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