Journal of Gambling Studies

, Volume 27, Issue 3, pp 427–441 | Cite as

Effects of Personality and Gender on Fantasy Sports Game Participation: The Moderating Role of Perceived Knowledge

  • Woo-Young Lee
  • Dae Hee Kwak
  • Choonghoon Lim
  • Paul M. Pedersen
  • Kimberly S. Miloch
Original Paper

Abstract

Although 30 million individuals are engaged in fantasy sports games in the United States, little is known about the personality, attitudes, and intentions of fantasy sports game participants. This study (N = 244) explored the role of gender, sensation seeking (SS), locus of control (LOC), and need for cognition (NFC) in predicting attitudes and intentions relative to participating in fantasy football league. A domain-specific construct (e.g., perceived football knowledge: PK) was employed as a moderator to control the potential attenuating effects of personality and related human behavior. A moderated multiple regression technique (MMR) examined the first-order and lower-order interaction effects on attitudes and behavioral intentions toward fantasy games. For males (n = 123), SS, LOC, and PK were related to both attitudes and intentions toward participating and PK acted as a moderator between LOC and intentions. For females (n = 121), none of the personality traits was associated with attitudes or intentions. The applied and theoretical implications of the findings are discussed along with future directions for research.

Keywords

Fantasy sports game Sensation seeking Locus of control Need for cognition Perceived knowledge 

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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Woo-Young Lee
    • 1
  • Dae Hee Kwak
    • 2
  • Choonghoon Lim
    • 3
  • Paul M. Pedersen
    • 3
  • Kimberly S. Miloch
    • 4
  1. 1.Sport Management Program, Department of KinesiologyUniversity of Central MissouriWarrensburgUSA
  2. 2.Sport ManagementUniversity of MichiganAnn ArborUSA
  3. 3.Sport Management Program, Department of KinesiologyIndiana UniversityBloomingtonUSA
  4. 4.Texas Woman’s UniversityDentonUSA

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