Journal of Gambling Studies

, Volume 27, Issue 3, pp 355–370 | Cite as

Gambling Motivation and Passion: A Comparison Study of Recreational and Pathological Gamblers

  • Ki-Joon Back
  • Choong-Ki Lee
  • Randy Stinchfield
Original Paper


The aim of this study was to examine the structural relationship among gambling motivation, gambling passion, and behavioral intentions to gamble between recreational and pathological gamblers. Specifically, this study aimed to shed light on the different ways in which gambling motivation and affective attitude are associated with recreational and pathological gamblers. Using a purposive sampling method, 400 subjects were selected for and participated in this study during their visits to a casino. Study results echoed the notion of distinctive and separate gambling motivations and passions between recreational and pathological gamblers. Also, results identified specific areas to which casino operators or policy makers should pay special attention in developing effective marketing strategies to promote responsible gambling.


Gambling motivation Gambling passion scale Gambling behavioral intentions 



This work was supported by the National Research Foundation of Korea—Grant funded by the Korean Government (NRF-2009-32A-B00268).


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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Ki-Joon Back
    • 1
  • Choong-Ki Lee
    • 2
  • Randy Stinchfield
    • 3
  1. 1.C N. Hilton Hotel and College at University of Houston229 C.N. Hilton Hotel & CollegeHoustonUSA
  2. 2.College of Hotel and Tourism Management at Kyung Hee UniversitySeoulRepublic of Korea
  3. 3.Department of PsychiatryUniversity of Minnesota Medical SchoolSaint PaulUSA

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