A fundamental revamping of magnetic plasma fusion research is needed, because the current focus of world fusion research—the ITER-tokamak concept—is virtually certain to be a commercial failure. Towards that end, a number of technological considerations are described, believed important to successful fusion research. Beyond critical attention to plasma physics challenges, there must be a much sharper focus on electric utility acceptance criteria, which strongly reflect the public interest. While the ITER-tokamak experience has provided important understanding of a variety of technology issues, it is expensive and time-consuming. Engineers with commercial-world experience must become involved in future fusion research and must have a major influence on program decision-making and evaluation. Fusion engineers will have to be imaginative while being rooted in an understanding of fission reactor development, nuclear regulation, and electric utility realities, the proper consideration of which will impact fusion program success. Properly developed, fusion power holds great promise as an attractive electric power source for the long-term future.