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Effects of mental simulation of future waterpipe tobacco smoking on attitudes, perceived harms and intended use among young adults

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Abstract

The desire to engage in waterpipe tobacco smoking (WTS) may occur when smokers and nonsmokers conjure positive mental simulations of WTS. However, effects of these simulations on desire to smoke waterpipe tobacco and potential mediators are unexplored. This research addressed these effects among young adult waterpipe tobacco smokers and nonsmokers. Two online studies were conducted with adults ages 18–30. In Study 1, 200 smokers, 190 susceptible nonsmokers, and 182 nonsusceptible nonsmokers were randomized to mentally simulate or not WTS in the future. In Study 2, 234 smokers and 241 susceptible nonsmokers were randomized to four arms: no simulation or simulations that varied valence of experience (positive, negative or no valence provided). Main outcomes were immediate desire to smoke waterpipe tobacco, cognitive and affective attitudes, and perceived harms. In Study 1, mental simulations increased the desire to smoke waterpipe tobacco among smokers. In Study 2, asking participants to simulate WTS positively or with no valence instruction increased desire to smoke relative to negative valence instruction or no simulation. Negative simulations reduced perceived probability of smoking within a month compared to positive simulations. Effects on desire to engage in WTS were mediated by cognitive and affective attitudes among susceptible nonsmokers and by cognitive attitudes among smokers. These findings suggest that exploring when and how often mental simulations about WTS are evoked and their potency for promoting prevention and cessation of WTS merit further attention.

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Data availability

Data and study materials are available upon request by contacting the first author.

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Acknowledgements

We thank William Tatum for helping to program Study 2. We thank Stacy Zhao and Camilla Sanders for helping to format the paper and providing editorial comments, respectively.

Funding

Study 1 was supported by NIH grant CA217861. The study sponsors had no role in the study design; in the collection, analysis and interpretation of data; in the writing of the report; and in the decision to submit the article for publication. The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH. Funding for Study 2 was supported by internal departmental funds from the Duke University School of Nursing.

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Contributions

Drs. Lipkus and Mays contributed to the design of Study 1. All authors contributed to the design of the second study. Data capture was conducted by Drs. Mays and Lipkus. Analyses were conducted by Drs. Lipkus and Pan. All authors contributed to the writing and review of paper drafts.

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Correspondence to Isaac M. Lipkus.

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Conflict of interest

Isaac M. Lipkus, Darren Mays, Paschal Sheeran, Wei Pan, Linda Cameron, Felipe De Brigard have no relevant financial or non-financial interests to disclose.

Consent to participate

Informed consent was obtained from all individual participants included in the studies reported herein.

Ethical approval

Due to the low risks involved of the studies reported, the institutional review boards at Georgetown University and at the Duke University Medical Center deemed each study exempt.

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Lipkus, I.M., Mays, D., Sheeran, P. et al. Effects of mental simulation of future waterpipe tobacco smoking on attitudes, perceived harms and intended use among young adults. J Behav Med 45, 76–89 (2022). https://doi.org/10.1007/s10865-021-00245-7

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  • DOI: https://doi.org/10.1007/s10865-021-00245-7

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