The benefit of integrating product design decisions and supply chain design decisions has been recognized by researchers. Such integration can facilitate better communication between design teams and operations groups. Consequently, potential supply chain risks can be highlighted and addressed before the launch of a new product. Modularization is one of the most critical elements for both product design and supply chain design decisions as it impacts the assembly sequence and hence the selection of component and module suppliers. However, the impact of modularity level on supply chain performance is still unclear, and thus is the focus of this study. The proposed analytical method incorporates both product design and supply chain design functions, and hence, enables simultaneous consideration of these decisions. The supply chain performances of all two-module and three-module design concepts are fully investigated in an effort to explore the impact of modularity level on supply chain performance. Results show that increased modularity is advantageous for the time-based performance of a supply chain network, whereas decreased modularity yields superiority in terms of cost performance.
This is a preview of subscription content, log in to check access.
Buy single article
Instant access to the full article PDF.
Tax calculation will be finalised during checkout.
Subscribe to journal
Immediate online access to all issues from 2019. Subscription will auto renew annually.
Tax calculation will be finalised during checkout.
Adams, M., (2004). PDMA foundation new product development report of initial findings: Summary of responses from 2004 CPAS, http://www.pdma.org/shoppdmadescription.cfm?pkstoreproduct=25. Accessed 15 Aug 2011.
Appelqvist P., Lehtonen J. M., Kokkonen J. (2004) Modeling in product and supply chain design: Literature survey and case study. Journal of Manufacturing Technology Management 15(7): 675–685
Blackhurst J., Wu T., O’Grady P. (2005) PCDM: A decision support modeling methodology for supply chain, product and process design decisions. Journal of Operations Management 23: 325–343
Bush A. A., Tiwana A., Rai A. (2010) Complementarities between product design and IT infrastructure flexibility in IT-enabled supply chain. IEEE Transitions on Engineering Management 57(2): 240–254
Chiu M.-C., Okudan G. E. (2011) An integrative methodology for product and supply chain design decisions at the product design stage. Journal of Mechanical Design 133(2): 021008
Chiu M.-C., Okudan G. E. (2011) Investigation of the applicability of DfX tools during design concept evolution: A literature review. Journal of Product Development 13(2): 132–167
Chopra S., Meindel P. (2006) Supply chain management. Pearson Educational Ltd, New York
Cutrin F., Schulz P. (1998) Multiple correlations and Bonferroni’s correction. Biological Psychiatry 44(8): 775–777
Dowlatshahi S. (1992) Purchasing’s role in a concurrent engineering environment. International Journal of Purchasing and Materials Management 28(1): 21–25
Fine C. H., Golany B., Naseraldin H. (2005) Modeling tradeoffs in three-dimensional concurrent engineering: A goal programming approach. Journal of Operations Management 23(3–4): 389–403
Fisher, M. (1997). What is right supply chain for Your product? Harvard Business Review March/April.
Fixson S. K. (2005) Product architecture assessment: A tool to link product, process, and supply chain design decisions. Journal of Operations Management 23: 345–369
Fixson S. K. (2007) Modularity and commonality research: Past developments and future opportunities. Concurrent Engineering Research and Applications 15(2): 85–111
Fredriksson P. (2006) Operations and logistics issues in modular assembly processes: Cases from the automotive sector. Journal of Manufacturing Technology Management 17(2): 168–186
Fujita K. (2002) Product variety optimization under modular architecture. Computer-Aided Design 34: 953–965
Gershenson J. K., Prasad G. J., Zhang Y. (2003) Product modularity: Definitions and benefits. Journal of Engineering Design 14(3): 295–313
Huang C.-C., Kusiak A. (1998) Modularity in design of product and systems. IEEE Transactions on Systems, Man and Cybernetics 28(1): 66–78
Ishii, K., & Yang, T. G. (2003). Modularity: International industry benchmarking and research roadmap. In Proceedings of the 2005 ASME IDETC and CIE conference, Paper No. DETC2003–48132.
Jiao J., Tseng M. M. (1999) A methodology of developing product family architecture for mass customization. Journal of Intelligent Manufacturing 10: 3–20
Jiao J., Simpson T. W., Siddique Z. (2007) Product family design and platform-based product development: A state-of-the-art review. Journal of Intelligent Manufacturing 18(1): 5–29
Krishnan V., Ulrich K. T. (2001) Product development decisions: A review of the literature. Management Science 47(1): 1–21
Lambert A. J. D. (2002) Determining optimum disassembly sequences in electronic equipment. Computers & Industrial Engineering 43(3): 553–575
Lamothe J., Hadj-Hamou K., Aldanondo M. (2006) An optimization model for selecting a product family and designing its supply chain. European Journal of Operational Research 169: 1030–1047
Lau A. K. W., Yam R. C. M., Tang E. P. Y. (2010) Supply chain integration and product modularity: An empirical study of product performance for selected Hong Kong manufacturing industries. International Journal of Operations and Production Management 30(1): 20–56
Lee H. L., Sasser M. M. (1995) Product universality and design for supply chain management. Production Planning and Control 6(3): 270–277
Martin, M. V., & Ishii, K. (1996). Design for variety: A methodology for understanding the costs of product proliferation. In Proceedings of the 1996 ASME design engineering technical conferences and computers in engineering conference (pp. 1–9).
Matrin M. V., Ishii K. (2002) Design for variety: Developing standardized and modularized product platform architectures. Research in Engineering Design 13(4): 213–235
Mokkola J. H. (2007) Management of product architecture modularity for mass customization: Modeling and theoretical considerations. IEEE Transaction on Engineering Management 54(1): 57–69
Muffatto M. (1999) Introducing a platform strategy in product development. International Journal of Production Economics 60(61): 145–153
Nepal B., Monplaisir L., Famuyiwa O. (2011) Matching product architecture with supply chain design. European Journal of Operational Research 216(2): 312–325
Rampersad H. K. (1995) Integrated and simultaneous design for robotic assembly. Wiley, London
Salhieh S. M., Kamrani A. K. (1999) Macro level product development using design for modularity. Robotics and Computer Integrated-Manufacturing 15: 319–329
Salvador F., Forza C., Rungtusanatham M. (2002) Modularity, product variety, production volume, and component sourcing: Theorizing beyond generic prescriptions. Journal of Operations Management 20: 549–575
Simpson T. W. (2004) Product platform design and customization: Status and promise. Journal of Artificial Intelligence for Engineering Design, Analysis and Manufacturing 18: 3–20
Stone R. B., Wood K. L., Crawford R. H. (2000) A heuristic method for identifying modules for product architectures. Design Studies 21: 5–31
Su, C. P., Lin, Y. C., & Lee, L. W. (2010). Component commonality in closed-loop manufacturing system. Journal of Intelligent Manufacturing. doi:10.1007/s10845-010-0485-1.
Ulku S., Schmidt G. M. (2011) Matching product architecture and supply chain configuration. Production and Operations Management 20(1): 16–31
Ulrich K. T., Eppinger S. D. (2004) Product design and development. Irwin McGraw-Hill, New York
Voordijk H., Meijboom B., Haan J. (2006) Modularity in supply chains: A multiple case study in the construction industry. International Journal of Operations & Production Management 26(6): 600–618
Yigit A. S., Ulsoy A. G., Allahverdi A. (2002) Optimizing modular product design for reconfigurable manufacturing. Journal of Intelligent Manufacturing 13(4): 309–316
Zhang W. Y., Tor S. Y., Britton G. A. (2006) Managing modularity in product family design with functional modeling. International Journal of Advanced Manufacturing Technology 30: 579–588
About this article
Cite this article
Chiu, MC., Okudan, G. An investigation on the impact of product modularity level on supply chain performance metrics: an industrial case study. J Intell Manuf 25, 129–145 (2014). https://doi.org/10.1007/s10845-012-0680-3
- Product design
- Supply chain design
- Supplier selection