Research on Consumer Well-Being in Malaysia
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This research note provides an overview of consumer well-being research in Malaysia, and highlights a major research study on consumer well-being by Masud et al. (2010). Masud et al.’s data indicate that Malaysian consumers enjoyed their rights as consumers, held some level of acceptable consumer values, possessed reasonable levels of knowledge, and practiced good consumer principles. Nevertheless, some consumers indicated a low level of overall well-being. The data also revealed the need for strong support from government and market sectors to enhance the well-being of consumers in Malaysia. More studies on consumer well-being in Malaysia are suggested and universities and research institutes are urged to intensify their efforts to convince policy makers and grant providers to appropriate funds for research on consumer well-being in Malaysia.
KeywordsConsumer well-being Consumer rights Consumer values Consumer knowledge Consumer practices
The authors would like to acknowledge the Faculty of Human Ecology, Universiti Putra Malaysia for providing data regarding the consumer research conducted at the faculty, and the Ministry of Domestic Trade, Cooperation and Consumerism for giving us the opportunity to review the draft of the present consumer master plan.
- Economic Planning Unit (2011). The Malaysian Economy in Figures 2011. http://www.epu.gov.my/household-income-poverty. Accessed 2012.
- Masud, J., Paim, L., Haron, S. A., Selvaratnam, D., Rasagaran, P., & Seth, N. (2010). Review of master consumer plan. The Ministry of Domestic Trade, Cooperation and Consumerism.Google Scholar
- Singh, B. (2001). Consumer Education on consumer rights and responsibilities for direct selling association Malaysia. The Ministry of Domestic Trade, Cooperation and Consumerism.Google Scholar