Journal of Family and Economic Issues

, Volume 33, Issue 2, pp 145–155 | Cite as

Health Claims Regulations: Voices from Korean Consumers and Experts

  • Sangmin JunEmail author
  • Jungsung Yeo
Original Paper


Processed foods such as milk and cereal are allowed to use health claims limitedly. The purpose of this study was to document consumers and experts about their opinions on the permission of health claims on processed foods. We conducted a national survey of 1,000 adults and interviewed 16 experts. We found that consumers were generally favorable toward the permission of health claims on processed foods. Experts emphasized strict, scientific review by a government agency, effective consumer education, and cautious claims such as warnings and daily intake claims.


Health Claims Korea Processed foods 


  1. Assema, V. P., Glanzm, K., Brug, J., & Kok, G. (1996). Effects of health claims on eating habits of the Dutch population. European Journal of Public Health, 6, 281–287.CrossRefGoogle Scholar
  2. Biacs, P. A. (2007). Nutrition and health claims: Three steps in consumer perception of health. Paper presented at the ILSI conference, Malta.Google Scholar
  3. Chang, H., Rodolfo, M. N., Jr., & Chan, K. (2011). Gendered analyses of nutrient deficiencies among the elderly. Journal of Family and Economic Issues, 32, 268–279. doi: 10.1007/s10834-010-9241-0.CrossRefGoogle Scholar
  4. Codex Alimentarius Commission. (2004). Guidelines for use of nutrition and health claims. CAC/GL 23-1997, Rev. 1-2004, Retrieved June 15, 2005 from
  5. Davies, S. (2006). Claims: A perspective from consumers. Representing BEUC, the European Consumer Organization. Retrieved May 25, 2007 from,0.pdf?ssbinary=true.
  6. Deaton, A. (2003). Health, inequality, and economic development. Journal of Economic Literature, 41(1), 113–158.CrossRefGoogle Scholar
  7. Fullmer, S., Geigher, C., & Parent, C. (1991). Consumers’ knowledge, understanding and attitudes toward health claims on food labels. Journal of American Diet Association, 91, 166–171.Google Scholar
  8. Gallani, B. (2006). Nutrient profile in consumer perspective. Paper presented at EFSA conference on nutrition and health claims, Bologna.Google Scholar
  9. Iglesias, P. R. (2007). The role of EFSA in the scientific substantiation of claims, functional foods in Europe. Paper presented at the ILSI conference, Malta.Google Scholar
  10. Ippolito, P. M., & Mathios, A. D. (1989). Health claims in advertising and labeling: A study of the cereal market. Washington, DC: Federal Trade Commission.Google Scholar
  11. Ippolito, P. M., & Mathios, A. D. (1996). Information and advertising policy: A study of fat and cholesterol consumption in the United States, 1977–1990. Washington, DC: Federal Trade Commission.Google Scholar
  12. Irina, B. G. (2007). Your money or your life: Managing money. Journal of Family and Economic Issues, 28, 235–303.Google Scholar
  13. Ji, K. (2006, November). A study on improvement of labeling on functional foods in Korea. Paper presented at the ILSI Korea functional food committee 2006 international symposium, Seoul, Korea.Google Scholar
  14. Kim, N., & Lee, J. (2009). A Study on perception and utilization of food-nutrition labeling by age in Busan residents. Journal of Korean Society of Food Science and Nutrition, 38(12), 1801–1810.CrossRefGoogle Scholar
  15. Korean Statistical Information Service. (2006). Statistical database of the population and household. Retrieved May 1, 2010 from
  16. Lim, S. (2009). Public interest in Korean functional foods. Economy Seagye. Retrieved November 20, 2009 from
  17. Lyons, A. C., & Yilmazer, T. (2005). Health and financial strain: Evidence from the survey of consumer finance. Southern Economic Journal, 71(4), 1199–1218.CrossRefGoogle Scholar
  18. Nayga, R. (1996). Determinants of consumers’ use of nutritional information on food package. Journal of Agricultural and Applied Economics, 28, 303–312.Google Scholar
  19. Oltersadorf, U. (2007). Consumer knowledge, attitudes and behavior: The point of view of scientist. Paper presented at the ILSI conference, Malta.Google Scholar
  20. Park, K. (2006). Improvement of labeling regulation on functional dairy products in Korea. Paper presented at the 63rd Korea society of dairy science & technology symposium, Seoul, Korea.Google Scholar
  21. Rowe, G., & Wright, G. (2001). Expert opinions in forecasting: The role of the Delphi technique. In J. S. Armstrong (Ed.), Principles of forecasting (pp. 125–144). Boston: Kluwer Academic Publishers.Google Scholar
  22. Shin, H. (2006). Health claims on foods. Seoul: Hyoil Books.Google Scholar
  23. Sun, H. (2003). Physical and mental health of contemporary Chinese children. Journal of Family and Economic Issues, 24(4), 355–364.CrossRefGoogle Scholar
  24. Van Trijp, H. C. M. (2007). Consumer perception of claims. Paper presented at the ILSI conference, Malta.Google Scholar
  25. Verbeke, W. (2005). Consumer acceptance of functional foods: Socio-demographic, cognitive and attitudinal determinants. Food Quality and Preference, 16(1), 45–57.CrossRefGoogle Scholar
  26. Williams, P. (2005). Consumer understanding and use of health claims for foods. Nutrition Reviews, 63(7), 256–264.CrossRefGoogle Scholar
  27. World Health Organization. (2004). Nutrition labels and health claims: The global regulatory environment. Geneva: World Health Organization.Google Scholar
  28. Yoshie, S., Steven, G., Kimberly, A. G., Christine, C. C., & Dawn, E. B. (2011). Understanding food insecurity among Latino immigrant families in rural America. Journal of Family and Economic Issues, 32, 111–123. doi: 10.1007/s10834-010-9219-y.CrossRefGoogle Scholar

Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Korea Institute for Consumer EducationSeoulKorea
  2. 2.Department of Consumer ScienceSeoul National UniversitySeoulKorea
  3. 3.Department of Consumer Science, College of Human EcologySeoul National UniversitySeoulKorea

Personalised recommendations