Journal of Cultural Economics

, Volume 42, Issue 3, pp 353–363 | Cite as

The authenticity of the museum experience in the digital age: the case of the Louvre

  • Yves Evrard
  • Anne KrebsEmail author
Original Article


The technological shift of museums is extensively documented, even if research on the impact of technologies on cultural practices and social patterns at large is still lacking. As part of a research programme conducted by the Louvre and HEC Paris, the article proposes a conceptual analysis of ‘real’ (visiting the museum) and ‘virtual’ (visiting its website) experiences of museums. It contributes to the understanding of whether the two experiences are substitutes or complements using a newly created measurement scale. In addition, the article also aims at enriching the contemporary discussion on the artworks’ aura and the authenticity of the cultural experience in the digital age.


Art museums Authenticity Digital policies Real/virtual relationship Cultural audiences Measures in art 



The authors express their gratitude to Victor Ginsburgh for invigorating discussions and most valuable advice.

Compliance with ethical standards

Conflict of interest



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Copyright information

© Springer Science+Business Media, LLC 2017

Authors and Affiliations

  1. 1.HEC ParisJouy-en-JosasFrance
  2. 2.Research and Collection DepartmentDominique-Vivant Denon Research CentreParisFrance

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