Movie stars and box office revenues: an empirical analysis
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This paper examines the relationship between star power and box office revenues using box office data from nine countries and a continuous measure of star power based on the number of visits to a star’s web page on IMDB, the most popular web site for movie-related information. The degree of star power is computed for the top star, top three stars, and the director for the films in our sample. The results indicate that replacing an average star with a top star would increase revenues by an average of $16,618,570, while replacing three average stars with three top stars would increase revenues by an average of $64,410,381.
KeywordsMotion picture industry Box office revenue Movie stars
JEL classificationL82 Z11
We are indebted to an anonymous referee and Andreas Waldkirch for very helpful comments that substantially improved the paper and to the Douglas Chair Fund for financial assistance.
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