Notes
Carter (2008, p. 8) defines rhetoric in terms of two main activities ‘production and analysis’ of text and speech. On the production side, rhetoric relates to the “crafting of speeches, construction of arguments, making of manuals [for] the persuasion of audiences”. Analytically, it is the application of critical theories to these texts and speeches, including the analysis of social systems and relations.
References
Carter, L. (2008). Rhetoric, markets, and value creation: Notes towards a productive rhetoric. In M. C. Edward (Ed.), How language is used to do business: Essays on the rhetoric of economics. Lewiston: The Edwin Mellen Press.
Klamer, A. (Ed.). (1988). Conversas com economistas. Sao Paulo, Brazil: Edusp, Pioneira.
McCloskey, D. N. (1983). The rhetoric of economics. Journal of Economic Literature, 21(2), 481–517.
McCloskey, D. N. (1985). The rhetoric of economics. Madison: University of Wisconsin Press.
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Mbatha, C.N. Edward M. Clift (ed): How Language is Used to do Business: Essays on the Rhetoric of Economics. J Cult Econ 33, 151–155 (2009). https://doi.org/10.1007/s10824-008-9090-y
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DOI: https://doi.org/10.1007/s10824-008-9090-y