Abstract
This study offers a preliminary exploration of repeat consumption of identical cultural goods, specifically moviegoing. The term ‘identical’ in this study refers to cases where, for example, individuals view the same film at a movie theater, in a short time interval, on more than one occasion i.e. experiencing the cultural good in precisely the same format. It is not meant to embrace the case of individuals who, for example, view a particular film at a movie theater and then see it some time later in another format, such as via a DVD player. The repeat viewing phenomenon is discussed and then considered empirically. Films aimed predominantly at children attract the highest number of repeat views, while those aimed at an older audience attract significantly fewer repeat views. The profile of repeat viewers of the 10 films which attracted the greatest number of repeat viewers was subject to more detailed scrutiny. In general, repeat viewers tend to be younger but the gender balance differs markedly according to film content.
Similar content being viewed by others
References
Ateca-Amestoy, V. (2008). Determining heterogeneous behavior for theater attendance. Journal of Cultural Economics, 32, 127–151. doi:10.1007/s10824-008-9065-z.
Becker, G. S., & Murphy, K. M. (1988). A theory of rational addiction. The Journal of Political Economy, 96, 675–700. doi:10.1086/261558.
Borgonovi, F. (2004). Performing arts attendance: An economic approach. Applied Economics, 36, 1871–1885. doi:10.1080/0003684042000264010.
Cameron, S. (1999). Rational addiction and the demand for cinema. Applied Economics Letters, 6, 617–620. doi:10.1080/135048599352736.
Collins, A., & Hand, C. (2005). Analyzing moviegoing demand: An individual-level cross-sectional approach. Managerial and Decision Economics, 26, 319–330. doi:10.1002/mde.1231.
Elliott, R., & Hamilton, E. (1991). Consumer choice tactics and leisure activities. International Journal of Advertising, 10, 325–332.
Favaro, D., & Frateschi, C. (2007). A discrete choice model of consumption of cultural goods: The case of music. Journal of Cultural Economics, 31, 205–234. doi:10.1007/s10824-007-9043-x.
Garlin, F., & McGuiggan, R. (2002). Sex, spies and celluloid: Movie content preference, choice and involvement. Psychology and Marketing, 19, 427–445. doi:10.1002/mar.10018.
Long, J. S. (1997). Regression models for categorical and limited dependent variables. London: Sage.
Market Research Society. (1991). Occupation groupings—A job dictionary (4th ed.). London: MRS.
Media Awareness Network. (2007). James Cameron’s Titanic. http://www.media-awareness.ca/english/resources/educational/teachable_moments/deconstructing_titanic_6.cfm. Accessed 15 October 2007.
Prieto-Rodriguez, J., & Fernandez-Blanco, V. (2000). Are popular and classical music listeners the same people? Journal of Cultural Economics, 24, 147–164. doi:10.1023/A:1007620605785.
Sheth, J., Newman, B., & Gross, B. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22, 159–170. doi:10.1016/0148-2963(91)90050-8.
Siegel, S. (1988). Nonparametric statistics for the behavioral sciences (2nd ed.). New York: McGraw-Hill.
Williams, C. R. (1986). The impact of television: A natural experiment in three communities. New York: Academic Press.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Collins, A., Hand, C. & Linnell, M. Analyzing repeat consumption of identical cultural goods: some exploratory evidence from moviegoing. J Cult Econ 32, 187–199 (2008). https://doi.org/10.1007/s10824-008-9072-0
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10824-008-9072-0