Journal of Cultural Economics

, Volume 32, Issue 3, pp 167–185 | Cite as

Social network markets: a new definition of the creative industries

  • Jason PottsEmail author
  • Stuart Cunningham
  • John Hartley
  • Paul Ormerod
Original Article


We propose a new definition of the creative industries in terms of social network markets. The extant definition of the creative industries is based on an industrial classification that proceeds in terms of the creative nature of inputs and the intellectual property nature of outputs. We propose, instead, a new market-based definition in terms of the extent to which both demand and supply operate in complex social networks. We review and critique the standard creative industries definitions and explain why we believe a market-based social network definition offers analytic advance. We discuss some empirical, analytic and policy implications of this new definition.


Social networks Creative industries Innovation systems 



Authors Potts, Cunningham and Hartley acknowledge the support of the Australian Research Council. This research was conducted at the ARC Centre of Excellence for Creative Industries and Innovation (project number CE0561908). John Hartley is the recipient of an ARC Federation Fellowship (project number FF0561981). Special thanks also to Bridget Rosewell and Kate Morrison for useful comments on earlier drafts, and to the insightful comments of referees, which have improved this article considerably. All remaining errors are of course due to global warming.


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Copyright information

© Springer Science+Business Media, LLC. 2008

Authors and Affiliations

  • Jason Potts
    • 1
    • 2
    Email author
  • Stuart Cunningham
    • 1
  • John Hartley
    • 1
  • Paul Ormerod
    • 3
  1. 1.CCIQueensland University of TechnologyBrisbaneAustralia
  2. 2.School of EconomicsUniversity of QueenslandBrisbaneAustralia
  3. 3.Volterra LtdLondonUK

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