Abstract
Purpose
This study assessed the visibility of embryologists on fertility clinic websites among Society for Assisted Reproductive Technology (SART) and the Human Fertilisation and Embryology Authority (HFEA) member clinics.
Methods
During a 1-month interval (March 2022), all Society for Assisted Reproductive Technology (SART) and the Human Fertilisation and Embryology Authority (HFEA) member fertility clinic websites were evaluated. The professional representation of the primary care team was examined including specialties, the presence of headshots, and biographies.
Results
A total of 446 fertility clinic websites were scanned in the search. The embryology team has the least common professional identification by their names (53.58%) compared to gynecology clinicians (96.21%, p < 0.001) and nurses (55.58%, p < 0.001). This trend also applies to other types of professional identifiers, such as headshots and biographies. Professional headshots of embryologists (50.34%) were less prominent than those of gynecology clinicians (93.51%, p < 0.001). A similar trend was observed in the biographies of the embryology team (47.20%) compared to gynecology clinicians (95.08%, p < 0.001).
Conclusion
The present study revealed that embryologists have low professional visibility on fertility clinic websites. Fertility clinics may prioritize enhancing the online visibility of their embryology laboratory team. This approach could potentially enhance the recognition of their team, foster transparency, and provide accessible information about the skills and expertise of healthcare professionals involved in the treatment process.
Similar content being viewed by others
References
Greenberg L, D’Andrea G, Lorence D. Setting the public agenda for online health search: a white paper and action agenda. J Med Internet Res. 2004;6(2):e67.
Huang JY, Al-Fozan H, Tan S, Tulandi T. Internet use by patients seeking infertility treatment. Int J Gynecol Obstet. 2003;83(1):75–6.
Sauerbrun-Cutler M-T, Brown EC, Huber WJ, Has P, Frishman GN. Society for assisted reproductive technology advertising guidelines: how are member clinics doing? Fertil Steril. 2021;115(1):104–9.
Authority CaM. Guidance for fertility clinics on consumer law. 2021. https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/992965/Final_Guidance_for_Clinics__21.pdf. Accessed 04/05/2023 2023.
Hawkins J. Selling ART: an empirical assessment of advertising on fertility clinics’ Websites. Ind LJ. 2013;88:1147.
Mortimer ST, Mortimer D. Quality and risk management in the IVF laboratory. Cambridge University Press; 2015.
Abusief ME, Hornstein MD, Jain T. Assessment of United States fertility clinic websites according to the American Society for Reproductive Medicine (ASRM)/Society for Assisted Reproductive Technology (SART) guidelines. Fertil Steril. 2007;87(1):88–92.
Capalbo A, Ubaldi FM, Cimadomo D, Maggiulli R, Patassini C, Dusi L, et al. Consistent and reproducible outcomes of blastocyst biopsy and aneuploidy screening across different biopsy practitioners: a multicentre study involving 2586 embryo biopsies. Hum Reprod. 2016;31(1):199–208.
Choucair F, Younis N, Hourani A. The value of the modern embryologist to a successful IVF system: revisiting an age-old question. Middle East Fertility Society Journal. 2021;26(1):15.
Kader AA, Choi A, Orief Y, Agarwal A. Factors affecting the outcome of human blastocyst vitrification. Reprod Biol Endocrinol. 2009;7:1–11.
Maggiulli R, Cimadomo D, Fabozzi G, Papini L, Dovere L, Ubaldi FM, et al. The effect of ICSI-related procedural timings and operators on the outcome. Hum Reprod. 2020;35(1):32–43.
Campbell A, Cohen J, Ivani K, Morbeck D, Palmer G, Mortimer S. The in vitro fertilization laboratory: teamwork and teaming. Fertil Steril. 2022;117(1):27–32.
Castillo CM, Harper J, Roberts SA, O’Neill HC, Johnstone ED, Brison DR. The impact of selected embryo culture conditions on ART treatment cycle outcomes: a UK national study. Human Reprod Open. 2020;2020(1):hoz031.
Sakkas D, Barrett CB, Alper MM. Types and frequency of non-conformances in an IVF laboratory. Hum Reprod. 2018;33(12):2196–204.
Fitzgerald R, Legge M, Frank N. When biological scientists become health-care workers: emotional labour in embryology. Hum Reprod. 2013;28(5):1289–96.
Boivin J, Bunting L, Koert E, Ieng UC, Verhaak C. Perceived challenges of working in a fertility clinic: a qualitative analysis of work stressors and difficulties working with patients. Human Reprod. 2017;32(2):403–8.
Centola G. Stress in the workplace: results from a perceived stress survey of ART laboratory professionals. Reprod Biomed Online. 2018;37: e3.
López-Lería B, Jimena P, Clavero A, Gonzalvo M, Carrillo S, Serrano M, et al. Embryologists’ health: a nationwide online questionnaire. J Assist Reprod Genet. 2014;31:1587–97.
Murphy A, Baltimore H, Lapczynski MS, Proctor G Jr, Meyer EC, Glynn T, et al. Embryologist burnout: physical and psychological symptoms and occupational challenges currently reported by us embryologists. Fertil Steril. 2022;118(4):e66.
Palmer G, Tully B, Angle M, Sandruddin S, Howles C, Elliott T et al. Occupational demand & resultant stress of reproductive scientists: outcomes from an international survey. 2022.
Priddle H, Pickup S, Hayes C, Reproductive AO, Scientists C. Occupational health issues experienced by UK embryologists: informing improvements in clinical reproductive science practice. Human Fertility. 2022;25(4):608–17.
Cevallos M, Egger M. STROBE (STrengthening the Reporting of OBservational studies in Epidemiology). Guidelines for reporting health research: a user’s manual. 2014:169–79.
Dow ML, Bove E, Morgan HK, Woodland MB, Winkel AF. Resident responses to a wellness survey and significant unreported distress. Obstet Gynecol. 2020;135(4):832–5.
Kim LY, Rose DE, Ganz DA, Giannitrapani KF, Yano EM, Rubenstein LV, et al. Elements of the healthy work environment associated with lower primary care nurse burnout. Nurs Outlook. 2020;68(1):14–25.
Radico J, Parascando J, Oser T, Riley T. Assessment of a recognition program in an academic family medicine department. Fam Med. 2023;55(3):180–4.
Zimmermann D. Meaningful recognition: the tie to purpose. JONA: J Nurs Adm. 2022;52(10):509–10.
Analysis EWGoET, Scarica C, Woodward BJ, De Santis L, Kovačič B. Training and competency assessment of clinical embryologists and licensing of the profession in European countries. Human Reprod Open. 2023;2023(1):hoad001.
Go KJ. ‘By the work, one knows the workman’: the practice and profession of the embryologist and its translation to quality in the embryology laboratory. Reprod Biomed Online. 2015;31(4):449–58.
Blumhagen DW. The doctor’s white coat: the image of the physician in modern America. Ann Intern Med. 1979;91(1):111–6.
Klein J, McColl G. Cognitive dissonance: how self-protective distortions can undermine clinical judgement. Med Educ. 2019;53(12):1178–86.
Amankwah-Amoah J. Talent management and global competition for top talent: a co-opetition-based perspective. Thunderbird Int Bus Rev. 2020;62(4):343–52.
Veiga E, Olmedo C, Sanchez L, Fernández M, Mauri A, Ferrer E, et al. Recalculating the staff required to run a modern assisted reproductive technology laboratory. Hum Reprod. 2022;37(8):1774–85.
Alikani M, Go KJ, McCaffrey C, McCulloh DH. Comprehensive evaluation of contemporary assisted reproduction technology laboratory operations to determine staffing levels that promote patient safety and quality care. Fertil Steril. 2014;102(5):1350–6.
Klitzman R. Impediments to communication and relationships between infertility care providers and patients. BMC women’s health. 2018;18(1):1–12.
Patrizio P, Albertini DF, Gleicher N, Caplan A. The changing world of IVF: the pros and cons of new business models offering assisted reproductive technologies. J Assist Reprod Genet. 2022;39(2):305–13.
Author information
Authors and Affiliations
Corresponding author
Ethics declarations
Ethics approval
This study is deemed exempt from IRB review as it did not involve any human subjects.
Conflict of interest
The authors declare no competing interests.
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.
About this article
Cite this article
Choucair, F., Atilan, O., Almohammadi, A. et al. Low E-visibility of embryologists on fertility clinic websites: a web-based cross-sectional study. J Assist Reprod Genet 40, 2619–2626 (2023). https://doi.org/10.1007/s10815-023-02938-1
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10815-023-02938-1