How Are Moral Foundations Associated with Climate-Friendly Consumption?
- 435 Downloads
We examined whether differences in climate-friendly choices between the supporters of left-wing and right-wing ideologies are based on different moral foundations. Moreover, we compared general and issue-specific endorsement of moral foundations applied to climate change. Study 1 examined the endorsement of general moral foundations of university students living in Finland (N = 272). Individualizing foundations were associated with increased climate-friendly choices and binding foundations were associated with decreased climate-friendly choices; the endorsement of moral foundations made the effect of political orientation disappear. In Study 2 we developed and tested an issue-specific measure of moral foundations (N = 350). The issue-specific endorsement of both types of foundations was directly associated with increased climate-friendly consumption. Binding foundations were associated with the avoidance of climate-friendly choices through right-wing orientation. These findings increase our understanding of differences between general and issue-specific moral concerns and their association to political orientation and pro-environmental behavior.
KeywordsClimate change Moral foundations Moral relevance Political orientation Consumption Finland
- Arbuckle, J. L. (2011). IBM ® SPSS ® Amos™ 21 user’s guide. Spring House, PA: AMOS Development Corporation.Google Scholar
- Browne, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit. In K. A. Bollen & S. J. Long (Eds.), Testing structural equation models (pp. 136–162). California: Sage.Google Scholar
- Carmines, E. G., & McIver, J. P. (1981). Analyzing models with unobserved variables. In G. W. Bohrnstedt & E. Borgatta (Eds.), Social measurement: Current issues (pp. 65–115). Beverly Hills: Sage.Google Scholar
- Emler, N. (1999). Moral character. In V. Derlaga, B. Winstead, & W. Jones (Eds.), Personality: Contemporary theory and research (2nd ed., pp. 376–404). Chicago: Nelson.Google Scholar
- European Commission (2011). Climate change report. Special eurobarometer, 372. Retrieved from http://ec.europa.eu/public_opinion/archives/ebs/ebs_372_en.pdf.
- Haidt, J. (2010). How to translate the MFQ. Retrieved from http://www.yourmorals.org/blog/2010/01/how-to-translate-the-mfq/.
- Hunter, J. D. (1991). Culture wars. The struggle to define America. New York: Basic Books.Google Scholar
- Jones, T. M. (1991). Ethical decision making by individuals in organizations: An issue-contingent model. The Academy of Management Review, 16, 366–395.Google Scholar
- Jöreskog, K. G., & Sörbom, D. (1984). Lisrel VI. Analysis of linear structural relationships by maximum likelihood, instrumental variables, and least squares methods. Mooresville: Scientific Software.Google Scholar
- Jost, J. T., Glaser, J., Kruglanski, A. W., & Sulloway, F. J. (2003). Exceptions that prove the rule—using a theory of motivated social cognition to account for ideological incongruities and political anomalies: Reply to Greenberg and Jonas (2003). Psychological Bulletin, 129, 383–393.CrossRefGoogle Scholar
- Kenny, D. A. (2015). Measuring model fit. Retrieved from http://davidakenny.net/cm/fit.htm.
- MoralFoundations.org (2013). MFQ30 (Moral foundations questionnaire). Retrieved from http://moralfoundations.org/questionnaires.
- Oreskes, N. (2014). The scientific consensus on climate change: How do we know we’re not wrong? In J. F. C. DiMento & P. Doughman (Eds.), Climate change: What it means for us, our children, and our grandchildren (2nd ed., pp. 105–148). Cambridge: MIT Press.Google Scholar
- Vainio, A. (2015). Finnish moral landscapes: A comparison of nonreligious, liberal religious and conservative religious adolescents. In L. A. Jensen (Ed.), Moral development in a global world: Research from a cultural-developmental perspective (pp. 46–68). Cambridge: Cambridge University Press.CrossRefGoogle Scholar