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Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal

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Abstract

The process by which technological innovation is adopted and diffused within an industry persists as a key research interest in the existing literature. Furthermore, the innovation and diffusion of ICT (information and communications technology) in general and smartphones in particular are viewed as a useful resource to support and foster socio-economic wellbeing in developing countries. As such, sustainable design and development of smartphone industry in developing world and their contribution to socio-economic wellbeing has drawn significant research attention. In the current study, we explore and analyse various factors and their inter-relationships that initiate, support and disseminate technological innovation within the smartphone industry in Bangladesh and Indian province of West Bengal who share linguistic, historical and cultural ties. Drawing on the concept of co-creation of value we develop a dialectical perspective toward multi-stakeholder involvement in smartphone industry’s creation of value. Through in-depth interviews with senior government and private sector employees, industry experts, researchers, and small and medium enterprise owners, we conclude that the development of ancillary industries, contextually appropriate apps and innovation by small enterprises and inter-industry collaborations contribute to current and future innovation and sustainable development of smartphone industry.

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Notes

  1. https://www.statista.com/chart/12868/the-worlds-most-spoken-languages/

  2. http://www.thedailystar.net/bytes/top-5-uber-alternatives-bangladesh-1321312

  3. https://www.bbc.co.uk/news/technology-45963943

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Authors and Affiliations

  1. University of Lincoln, Brayford Pool, Lincoln, Lincolnshire, LN6 7TS, UK

    Mizan Rahman

  2. IBS, ICFAI Foundation for Higher Education, Hyderabad, India

    Sunny Bose

  3. School of Marketing and Management, Coventry Business School, Faculty of Business and Law, Coventry University, Coventry, CV1 5FB, UK

    Mujahid Mohiuddin Babu

  4. Brunel Business School, Brunel University London, Kingston Lane Campus, UB83PH, London, UK

    Bidit Lal Dey

  5. UWA Business School, Marketing (UWA Business School), The University of Western Australia (M263), 35 Stirling Highway, Crawley, WA, 6009, Australia

    Sanjit Kumar Roy

  6. Glyndwr University, Plas Coch Campus, Mold Road, Wrexham, LL11 2AW, UK

    Ben Binsardi

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Rahman, M., Bose, S., Babu, M.M. et al. Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal. Inf Syst Front 21, 527–545 (2019). https://doi.org/10.1007/s10796-019-09902-4

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