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Enhancing the smart tourism experience through geotag

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Abstract

Geotagging which is one of the newest technologies in the smart tourism field is reckoned as being very useful for travelers in enhancing visiting experience. This study, focusing on the perspective of traveler’s readiness and technology acceptance model with hedonic view, aims at analyzing the relationships between traveler’s readiness, geotag technology perception and geotag adoption.

In this study, the negative and insignificant relationship between traveler’s readiness and geotag usefulness were found. Positive relationships between traveler’s readiness and geotag ease of use and enjoyment were found. The influence of geotag ease of use on its usefulness was also found. Besides, the results show that both geotag ease of use and geotag enjoyment significantly influence its use intention. However, geotag usefulness didn’t significantly affect the geotag use intention. This study hopes to contribute in theoretical and practical ways, providing more information about how traveler’s readiness and technology perception factors influence geotag use intention.

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Acknowledgments

This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2013S1A3A2043345).

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Authors and Affiliations

  1. College of Hotel and Tourism Management, Kyung Hee University, 26, Kyungheedae-ro, Dongdaemun-gu, Seoul, 130-701, South Korea

    Namho Chung

  2. Department of Tourism, Graduate School, Kyung Hee University, 26, Kyungheedae-ro, Dongdaemun-gu, Seoul, 130-701, South Korea

    Inessa Tyan & Heejeong Han

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  1. Namho Chung
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  2. Inessa Tyan
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  3. Heejeong Han
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Correspondence to Heejeong Han.

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Chung, N., Tyan, I. & Han, H. Enhancing the smart tourism experience through geotag. Inf Syst Front 19, 731–742 (2017). https://doi.org/10.1007/s10796-016-9710-6

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