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Examining continuous usage of location-based services from the perspective of perceived justice

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Abstract

Due to the privacy risk associated with using location-based services (LBS), users are often reluctant to adopt and use them. Drawing on the justice theory, this research identified the factors affecting continuous usage of LBS. Perceived justice reflects a set of fairness perceptions and involves three dimensions: distributive justice, procedural justice and interactional justice, which reflect outcome fairness, process fairness and treatment fairness, respectively. We conducted data analysis with structural equation modeling (SEM). The results show that procedural justice is the main factor affecting privacy risk, whereas distributive justice is the main factor affecting perceived usefulness. Privacy risk and perceived usefulness influence continuous usage. Thus mobile service providers need to improve users’ perceived justice to facilitate their usage of LBS.

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Acknowledgement

This work was partially supported by a grant from the National Natural Science Foundation of China (71001030), and a grant from the Zhejiang Provincial Natural Science Foundation (Y7100057).

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Authors and Affiliations

  1. School of Management, Hangzhou Dianzi University, Hangzhou, 310018, People’s Republic of China

    Tao Zhou

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Correspondence to Tao Zhou.

Appendix A: Measurement items and their sources

Appendix A: Measurement items and their sources

Distributive justice (DJ) (adapted from Son and Kim (2008))

  1. DJ1:

    The service level of this service provider is superior to that of the service providers that do not use my personal information.

  2. DJ2:

    This mobile service provider presents better values than the service providers that do not have my personal information.

  3. DJ3:

    What I give up in terms of disclosing my personal information to the service provider is commensurate with what I acquire from it.

  4. DJ4:

    Given the potential problems derived from disclosing my personal information to the service provider, the benefits I acquire are fair.

Procedural justice (PJ) (adapted from Son and Kim (2008))

  1. PJ1:

    This service provider clearly states how users’ personal information was collected and used.

  2. PJ2:

    This service provider gets users’ permission before collecting their sensitive personal information.

  3. PJ3:

    This service provider allows users to update their personal information.

  4. PJ4:

    This service provider takes measures to prevent the unauthorized access to users’ personal information.

Interactional justice (IJ) (adapted from Son and Kim (2008))

  1. IJ1:

    This service provider tells the truth about collecting and using the personal information of their customers.

  2. IJ2:

    This service provider is honest when collecting and using the personal information of their customers.

  3. IJ3:

    This service provider keeps its promises about collecting and using the personal information of their customers.

  4. IJ4:

    This service provider is trustworthy on collecting and using the personal information of their customers.

Privacy risk (PR) (adapted from Xu et al. (2009b))

  1. PR1:

    Disclosing my personal information to this service provider may bring many unpredicted problems.

  2. PR2:

    Disclosing my personal information to this service provider is risky.

  3. PR3:

    Disclosing my personal information to this service provider may bring potential losses.

Perceived usefulness (PU) (adapted from Davis (1989))

  1. PU1:

    LBS improve my living and working efficiency.

  2. PU2:

    LBS improve my living and working effectiveness.

  3. PU3:

    I feel that LBS are useful.

Continuous usage intention (USE) (adapted from Liu et al. (2005))

  1. USE1:

    I will continue using LBS.

  2. USE2:

    I will recommend LBS to other people.

  3. USE3:

    I have positive comments on LBS.

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Zhou, T. Examining continuous usage of location-based services from the perspective of perceived justice. Inf Syst Front 15, 141–150 (2013). https://doi.org/10.1007/s10796-011-9311-3

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