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The economic effects of Facebook

  • Roberto Mosquera
  • Mofioluwasademi Odunowo
  • Trent McNamara
  • Xiongfei Guo
  • Ragan PetrieEmail author
Original Paper

Abstract

Social media permeates many aspects of our lives, including how we connect with others, where we get our news and how we spend our time. Yet, we know little about the economic effects for users. In 2017, we ran a large field experiment with over 1765 individuals to document the value of Facebook to users and its causal effect on news, well-being and daily activities. Participants reveal how much they value one week of Facebook usage and are then randomly assigned to a validated Facebook restriction or normal use. One week of Facebook is worth $67. Those who are off Facebook for one week reduce news consumption, are less likely to recognize politically-skewed news stories, report being less depressed and engage in healthier activities. These results are strongest for men. Our results further suggest that, after the restriction, Facebook’s value increases, consistent with information loss or that using Facebook may be addictive.

Keywords

Social media Field experiment Value of Facebook News awareness Well-being Gender 

JEL Classification

C93 D91 D83 I31 

Notes

Supplementary material

10683_2019_9625_MOESM1_ESM.pdf (2.6 mb)
Supplementary material 1 (pdf 2644 KB)

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Copyright information

© Economic Science Association 2019

Authors and Affiliations

  1. 1.Department of EconomicsUniversidad de las AmericasQuitoEcuador
  2. 2.Department of EconomicsTexas A&M UniversityCollege StationUSA

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