Abstract
We investigate whether piece-rate and competitive incentives affect creativity, and if so, how the incentive effect depends on the form of the incentives. We find that while both piece-rate and competitive incentives lead to greater effort relative to a base-line with no incentives, neither type of incentives improve creativity relative to the base-line. More interestingly, we find that competitive incentives are in fact counter-productive in that they reduce creativity relative to base-line condition. In line with previous literature, we find that competitive conditions affect men and women differently: whereas women perform worse under competition than the base-line condition, men do not.
Similar content being viewed by others
Notes
Out of the 8 × 7/2 = 28 between rater correlations, 23 were positive and significant at least within the 10 % confidence level, and the remaining 5 were positive but not significant.
Alternate ways of aggregating the creativity scores, including normalizing each individual rater’s scores, and then averaging these normalized ratings yields identical results.
We thank a reviewer for pointing out that the participants do not get feedback in the no incentive conditions (compared to the incentive conditions where participants can use the payment to infer their own score), and that this could reduce motivation. Thus, it is interesting that despite this possible lower motivation, the creative output in the no incentive condition might be higher compared to the incentive conditions.
In the competition condition, only the winners learn their creativity score. We thank a reviewer for pointing out that this could lead to lower motivation in the competition treatment relative to the piece-rate one, and could be one explanation for the difference in creativity scores.
For the case of unlimited time, in the test between base-line and piece rate, the ratio of variances is 2.45 (F = 2.44, num df = 45, denom df = 40, p < 0.01). For unlimited time, in the test between base-line and competition, the ratio of variances is 1.95 (F = 1.95, num df = 45, denom df = 42, p = 0.03). For the case of limited time, in the test between base-line and piece rate, the ratio of variances is 1.96 (F = 1.95, num df = 44, denom df = 40, p = 0.03). For the case of limited time, in the test between base-line and competition, the ratio of variances is 2.56 (F = 2.56, num df = 44, denom df = 40, p < 0.01).
References
Amabile, T. M. (1982). Children’s artistic creativity: Detrimental effects of competition in a field setting. Personality and Social Psychology Bulletin, 8, 573–578.
Amabile, T. M., Hennessey, B. A., & Grossman, B. S. (1986). Social influences on creativity: The effects of contracted-for reward. Journal of Personality and Social Psychology, 50, 14–23.
Ariely, D., Gneezy, U., Loewenstein, G., & Mazar, N. (2009). Large stakes and big mistakes. The Review of Economic Studies, 76(2), 451–469.
Balafoutas, L., & Sutter, M. (2012). Affirmative action policies promote women and do not harm efficiency in the laboratory. Science, 335, 6068.
Conti, R., Collins, M. A., & Picariello, M. L. (2001). The impact of competition on intrinsic motivation and creativity: Considering gender, gender segregation and gender role orientation. Personality and Individual Differences, 30, 1273–1289.
Croson, R., & Gneezy, U. (2009). Gender differences in preferences. Journal of Economic Literature, 47(2), 1–27.
Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in human behavior. New York: Plenum.
Eisenberger, R., Armeli, S., & Pretz, J. (1998). Can the promise of reward increase creativity? Journal of Personality and Social Psychology, 74, 704–714.
Eisenberger, R., & Rhoades, L. (2001). Incremental effects of reward on creativity. Journal of Personality and Social Psychology, 81, 728–741.
Eisenberger, R., & Shanock, L. (2003). Rewards, intrinsic motivation, and creativity: A case study of conceptual and methodological isolation. Creativity Research Journal, 15, 121–130.
Frey, B. S., & Jegen, R. (2001). Motivation crowding theory. Journal of Economic Surveys, 15(5), 589–611.
Glucksberg, S. (1962). The influence of strength of drive on functional fixedness and perceptual recognition. Journal of Experimental Psychology, 63, 36–41.
Gneezy, U., Niederle, M., & Rustichini, A. (2003). Performance in competitive environments: Gender differences. Quarterly Journal of Economics, 118(3), 1049–1074.
Gneezy, U., & Rustichini, A. (2000). Pay enough or don’t pay at all. Quarterly Journal of Economics, 115(3), 791–810.
Hvide, H.K. (2002). Tournament rewards and risk taking. Journal of Labor Economics, 20, 877–898.
Lazear, E. P., & Rosen, S. (1981). Rank-order tournaments as optimum labor contracts. Journal of Political Economy, 89, 841–864.
Niederle, M., Segal, C., & Vesterlund, Lise. (2012). How costly is diversity? Affirmative action in light of gender differences in competitiveness. Management Science, 59, 1–16.
Author information
Authors and Affiliations
Corresponding author
Electronic supplementary material
Below is the link to the electronic supplementary material.
Rights and permissions
About this article
Cite this article
Erat, S., Gneezy, U. Incentives for creativity. Exp Econ 19, 269–280 (2016). https://doi.org/10.1007/s10683-015-9440-5
Received:
Revised:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10683-015-9440-5