Skip to main content
Log in

Location-based services deployment and demand: a roadmap model

  • Published:
Electronic Commerce Research Aims and scope Submit manuscript

Abstract

The advancements in mobile, wireless and positioning technologies have enabled applications and services such as route guiding and emergency call-out assistance. These and other similar services have become known as ‘location-based services’ (LBS). The literature on LBS development and deployment addresses technological issues (for example, usability and integration) and issues related to LBS implementation—including LBS business models, adoption and customer concerns and requirements. In the study presented here LBS development and deployment were investigated from a case study perspective and the LBS landscape is explored and analyzed. The study finds that while the regulatory environment has played a critical role as a success factor in the markets investigated some of innovative business approaches may have been equally important as customer demand generators. Economies on the road to deploying LBS should therefore focus on creating a supportive environment encouraging the development of services, which meet the identified needs and requirements of the target customer market.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  1. Antikainen, H., Rusanen, J., Vartiainen, S., Myllyaho, M., Karvonen, J., Oivo, M. et al. (2006). Location-based services as a tool for developing tourism in marginal regions. Nordia Geographical Publications, 35(2), 39–50.

    Google Scholar 

  2. Docter, J., Licciardi, C. A., & Marchetti, M. (2007). The telecom industry and context awareness. In Proc. of the international conference on the management of mobile business (pp. 35–41).

    Google Scholar 

  3. Fritsch, L., & Scherner, T. (2005). A multilaterally secure, privacy-friendly location-based service for disaster management and civil protection. In LNCS : Vol. 3421 (pp. 1130–1137). Berlin: Springer.

    Google Scholar 

  4. Koutsiouris, V., Polychronopoulos, C., & Vrechopoulos, A. (2007). Developing 3G location based services: The case of an innovative entertainment guide application. In Proc. of the international conference on the management of mobile business. doi:10.1109/ICMB.2007.26.

  5. Heinonen, K., & Pura, M. (2006). Classifying mobile services. Sprouts: Working Papers on Information Systems, 6(42). http://sprouts.aisnet.org/6-42/ (accessed July 1, 2010).

  6. Tsalgatidou, A., Veijalainen, J., Markkula, J., Katasonov, A., & Hadjiefthymiades, S. (2003). Mobile e-commerce, & location-based services: technology and requirements. In Proc. of the Scandinavian research conference on geographical information sciences. doi:10.1.1.75.6119.pdf.

    Google Scholar 

  7. Raper, J., Gartner, G., Karimi, H., & Rizos, C. (2007). A critical evaluation of location based services and their potential. Journal of Location Based Services, 1(1), 5–45.

    Article  Google Scholar 

  8. Rao, B., & Minakakis, L. (2003). Evolution of mobile location-based services. Communications of the ACM, 46(12), 61–65.

    Article  Google Scholar 

  9. Seeman, E., O’Hara, M., Holloway, J., & Forst, A. (2007). The impact of government intervention on technology adoption and diffusion: the example of wireless location technology. Electronic Government, 4(1), 1–19.

    Article  Google Scholar 

  10. Shiode, N., Li, C., Batty, M., Longley, P., & Maguire, D. (2002). The impact and penetration of location-based services. CASA Working Paper 50. http://www.casa.ucl.ac.uk/working_papers/paper50.pdf (accessed June 23, 2010).

  11. Virrantaus, K., Markkula, J., Garmash, A., Terziyan, V., Veijalainen, J., Katanosov, A. et al. (2001). Developing GIS-supported location-based services. In Proc. of the international conference on Web information systems engineering (Vol. 2, pp. 66–75).

    Chapter  Google Scholar 

  12. Petrova, K. (2005). A study of the adoption of mobile commerce applications and of emerging viable business models. In Proc. of the international conference of the information resources management association (pp. 1133–1135).

    Google Scholar 

  13. Unni, R., & Harrmon, R. (2003). Location-based services: models for strategy development in M-commerce. In Proc. of the Portland international conference on management of engineering and technology (pp. 416–424).

    Google Scholar 

  14. Giaglis, G. M., Kourouthanassis, P., & Tsamakos, A. (2003). Towards a classification framework for mobile location services. In B. E. Mennecke & T. J. Strander (Eds.), Mobile commerce: technology, theory and applications (pp. 67–85). Hershey: IGI Publishing.

    Google Scholar 

  15. Yunos, H. M., & Gao, J. (2003). Wireless advertising. http://www.engr.sjsu.edu/gaojerry/report/wireless-add-paper2.pdf (accessed July 1, 2009).

  16. Zeimpekis, V., Giaglis, G. M., & Lekakos, G. (2003). A taxonomy of indoor and outdoor positioning techniques for mobile location services. ACM SIGecom Exchanges, 3(4), 9–27.

    Google Scholar 

  17. Katasonov, A., & Sakkinen, M. (2005). Content quality in location-based services: a case study. In Proc. of the IEEE international conference on pervasive services (pp. 461–464).

    Chapter  Google Scholar 

  18. May, A., Bayer, S. H., & Ross, T. (2007). A survey of ‘young social’ and ‘professional’ users of location-based services in the UK. Journal of Location Based Services, 1(2), 112–132.

    Article  Google Scholar 

  19. Paay, J., & Kjeldskov, J. (2008). Understanding the user experience of location-based services: Five principles of perceptual organisation applied. Journal of Location Based Services, 2(4), 267–286.

    Article  Google Scholar 

  20. Mohapatra, D., & Suma, S. B. (2005). Survey of location based wireless services. In Proc. of the IEEE international conference on personal wireless communications (pp. 358–362).

    Chapter  Google Scholar 

  21. Clarke, I. (2001). Emerging value propositions for m-commerce. Journal of Business Strategies, 18(2), 133–149.

    Google Scholar 

  22. Chang, S. E., Hsieh, Y.-J., Lee, T.-R., Liao, C.-K., & Wang, S.-T. (2007). A user study on the adoption of location based services. In K. C. Chang et al. (Eds.), LNCS : Vol. 4537 (pp. 276–286). Berlin: Springer.

    Google Scholar 

  23. Shiow-Yang, W., & Kun-Ta, W. (2006). Effective location based services with dynamic data management in mobile environments. Wireless Networks, 12(3), 369–381.

    Article  Google Scholar 

  24. Yates, D., Lee, K. M., & El Sawy, O. (2006). Leveraging presence in the design of mobile services: Challenges, opportunities, and value creation. Sprouts: Working Papers on Information Systems, 6 (54). http://sprouts.aisnet.org/6-54 (accessed July 1, 2010).

  25. Jorns, O., Quirchmayr, G., & Jung, O. (2007). A privacy enhancing mechanism based on pseudonyms for identity protection in location-based services. In Proc. of the Australasian symposium on ACSW frontiers (Vol. 3421, pp. 133–142).

    Google Scholar 

  26. Nouwt, S. (2008). Reasonable expectations of geo-privacy? SCRIPTed, 5(2), 375–403.

    Article  Google Scholar 

  27. Patrikakis, C., Voulodimos, A., & Giannoulis, G. (2009). Personalized location based services with respect to privacy: A user oriented approach. In Proc. of the international conference on pervasive technologies related to assistive environments. Article No 75. doi:10.1145/1579114.1579189.

    Google Scholar 

  28. Adusei, I. K., Kyamakya, K., & Erbas, F. (2004). Location-based services: advances and challenges. Electrical & Computer Engineering, 1(35), 1–7.

    Google Scholar 

  29. Dao, D., Rizos, C., & Wang, J. (2002). Location-based services: technical and business issues. University of New South Wales. http://www.gmat.unsw.edu.au/snap/publications/dao_etal2002a.pdf (accessed April 5, 2010).

  30. Perusco, L., & Michael, K. (2007). Control, trust, privacy, and security: evaluating location-based services. IEEE Technology and Society Magazine, 26(1), 4–16.

    Article  Google Scholar 

  31. Jarvenpaa, S., & Lang, K. (2005). Managing the paradoxes of mobile technology. Information Systems Management, 22(4), 7–23.

    Article  Google Scholar 

  32. Junglas, I. (2005). An experimental investigation of location-based services. In Proc. of the Hawaii international conference on systems sciences. doi:10.1109/HICSS.2005.90.

    Google Scholar 

  33. Benford, S. (2005). Future location-based experiences. JISC Technology and Standards Watch. http://www.pervasive.jku.at/download/future%20location-based%20experiences.pdf (accessed September 5, 2009).

  34. Chincholle, D., Goldstein, M., Nyberg, M., & Eriksson, M. (2002). Lost or found? A usability evaluation of a mobile navigation and location-based service. In F. Paterno (Ed.), LNCS : Vol. 2411 (pp. 211–224). Berlin: Springer.

    Google Scholar 

  35. In-Stat. (2004). Business demand for location-based services-Executive summary. http://www.instat.com/panels/pdf/2004/2004_june_location.pdf (accessed September 18, 2009).

  36. Kaasinen, E. (2003). User needs for location-aware mobile services. Personal Ubiquitous Computing, 7(1), 70–79.

    Article  Google Scholar 

  37. Kam, M., Tibuzzi, A., & Hua, X. (2004). Location-based services for low-income communities in the California Central Valley. In Proc. of Berkeley EECS annual research symposium. http://www.eecs.berkeley.edu/BEARS/2004/STARS/final/kam.pdf (accessed July 5, 2010).

    Google Scholar 

  38. Osman, Z., Maguire, M., & Tarkiainen, M. (2003). Older users’ requirements for location based services and mobile phones. In L. Chitaro (Ed.), LNCS : Vol. 2795 (pp. 352–357). Berlin: Springer.

    Google Scholar 

  39. PricewaterhouseCoopers (2006). Enterprise mobility-understanding what the workforce wants in the new converged. http://www.pwc.com/extweb/pwcpublications.nsf/docid/820bdc03064bfd01852573d0005686c1 (accessed January 18, 2010).

  40. Schmidt-Belz, B., Laamanen, H., Poslad, S., & Zipf, A. (2003). Location-based mobile tourist services-first user experiences. In Proc. of the international conference on tourism and communication technologies (pp. 115–123). doi:10.1.1.11.5956.

    Google Scholar 

  41. Zipf, A., & Jöst, M. (2003). User expectations and preferences regarding location bases services – results of a survey. In Proc. of the symposium on location based services and telecartography (pp. 63–68). http://www.i3mainz.fh-mainz.de/publicat/zipf04/telecarto2004_userEval_az-mj.pdf (accessed July 15, 2010).

    Google Scholar 

  42. Akesson, M. (2007). Value proposition in m-commerce: Exploring service provider and user perceptions. In Proc. of the L. A. global mobility round table. https://dspace.hh.se/dspace/bitstream/2082/2609/2/akesson.pdf (accessed May 5, 2010).

    Google Scholar 

  43. Jessup, L., & Robey, D. (2002). The relevance of social issues in ubiquitous computing environments. Communications of the ACM, 45(12), 88–91.

    Article  Google Scholar 

  44. Burghardt, T., Buchmann, E., Müller, J., & Böhm, K. (2009). Understanding user preferences and awareness: privacy mechanisms in location-based services. In R. Meernan, T. Dillon, & P. Herrero (Eds.), LNCS : Vol. 5870 (pp. 304–321). Berlin: Springer.

    Google Scholar 

  45. Krug, K., Abderhalden, W., & Haller, R. (2003). User needs for location-based services in protected areas: case study Swiss national park. Information Technology & Tourism, 5(4), 235–242.

    Article  Google Scholar 

  46. Benbasat, I., Goldstein, D. K., & Mead, M. (1987). The case research strategy in studies of information systems. MIS Quarterly, 11(3), 369–386.

    Article  Google Scholar 

  47. Ackerman, L., Kempf, J., & Miki, T. (2003). Wireless location privacy: A report on law and policy in the United States, the European Union, and Japan. DoCoMo USA Labs. http://www.docomolabs-usa.com/pdf/dcl-tr2003-001.pdf (accessed May 9, 2010).

  48. Henten, A., Olesen, H., Saugstrup, D., & Tan, S.-E. (2004). New mobile systems and services in Europe, Japan and South Korea. INFO, 6(4), 197–207.

    Article  Google Scholar 

  49. Lee, Y., Kim, J., Lee, I., & Kim, H. (2002). A cross cultural study of the value structure of mobile internet usage: Comparison between Korea and Japan. Journal of Electronic Commerce Research, 3(4), 227–239.

    Google Scholar 

  50. GSM Association (2007). GSM facts and figures. http://www.smworld.com/about/index.shtml (accessed March 1, 2009).

  51. Aloudat, A., Michael, K., & Yan, L. (2007). Location-based services in emergency management—from government to citizens: Global case studies. In P. Mendis, P. Lai, E. Dawson, & H. Abas (Eds.), Recent advances in security technology (pp. 190–201). Melbourne: Australia Homeland Security Research Centre.

    Google Scholar 

  52. OECD (2009). OECD Broadband Statistics. http://oecd.org/sti/ict/broadband/ (accessed October 10, 2009).

  53. Federal Communications Commission (2001). FCC acts on wireless carrier and public safety requests regarding enhanced wireless 911 services. http://www.fcc.gov/bureaus/wireless/news_releases/2001/nrwl0127.html (accessed January 29, 2010).

  54. Wilde, G., Saunders, J., Melcher, J., Sage, A., Curry, G., & Jones, D. (2004). E-112 issues and answers - recommendations and insight for the optimal planning and implementation of E-112, emergency wireless location for the European Union. TruePosition. http://www.trueposition.com/e112_issues_and_answers.pdf (accessed May 14, 2010).

  55. Maxon, T. (2009). Cell phone companies add tracking abilities. FSView. http://media.www.fsunews.com/media/storage/paper920/news/2005/07/25/Lifestyles/cell-phone.companies.add.tracking.abilities-2355874.shtml (accessed November 12, 2008).

  56. Verizon (2007). Enhanced 911. http://www.verizonwireless.com/b2c/aboutus/wirelessissues/enhanced911.jsp?market=all (accessed October 30, 2008).

  57. In-Stat. (2006). Wireless location services for businesses could top 1 million subscribers by 2010. http://www.instat.com/press.asp?ID=1630&sku=IN0602898MBM (accessed March 15, 2010).

  58. Barkuus, L., & Dey, A. (2003). Location-based services for mobile telephony: A study of users’ privacy concerns. In Proc. of the IFIP TC13 international conference on human-computer interaction (pp. 702–712).

    Google Scholar 

  59. European Commission (2003). Recommendation 2003/558/EC. http://eur-lex.europa.eu/LexUriServ/site/en/oj/2003/l_189/l_18920030729en00490051.pdf (accessed January 28, 2010).

  60. Veijalainen, J. (2006). Mobile commerce regulatory frameworks under digital convergence. Sprouts: Working Papers on Information Systems, 6(55). http://sprouts.aisnet.org/6-55 (accessed July 1, 2010).

  61. van Loenen, B., & Zevenbergen, J. A. (2007). The impact of the European privacy regime on location technology development. Journal of Location Based Services, 1(3), 165–178.

    Article  Google Scholar 

  62. Berg Insight (2006). Mobile location-based services revenues will reach 622 million in Europe by 2010. http://www.lbszone.com/index2.php?option=com_content&do_pdf=1&id=127410 (accessed October 12, 2009).

  63. Carlsson, C., & Walden, P. (2008). Reliving the history of Bomarsund with a mobile value service. In Proc. of the global mobility round table (paper 15). http://www.code.auckland.ac.nz/comwebcontent/pages/UserFiles/File/documents/2008/08062%20GMR%20programme%20pages.pdf (accessed July 1, 2010).

    Google Scholar 

  64. Rainio, A. (2001). Location-based services and personal navigation in mobile information society. In Proc. of the annual working week of the international federation of surveyors. http://www.fig.net/pub/proceedings/korea/full-papers/pdf/plenary1/rainio.pdf (accessed July 3, 2010).

    Google Scholar 

  65. Mallenius, S., Rossi, M., & Tuunainen, V. K. (2007). Factors affecting the adoption and use of mobile devices by elderly people-results form a pilot study. In Proc. of the L. A. global mobility round table. doi:10.1.1.130.2463.pdf.

    Google Scholar 

  66. Hunaiti, Z., Almasri, S., Sedoyeka, E., Matar, N., & Fenton, A. (2008). Location based guided tour m-learning. IEEE Multidisciplinary Engineering Education Magazine, 3(4), 163–167.

    Google Scholar 

  67. Bayer, S., Ross, T., & May, A. (2004). The requirements for location-based services: differences between target user groups. In Proc. of the wireless world conference on managing wireless communications. Gilford: Digital World Research Centre, University of Guildford. https://dspace.lboro.ac.uk/dspace-jspui/handle/2134/901 (accessed July 1, 2010).

    Google Scholar 

  68. de Vos, H., Haaker, T., Teerling, M., & Kleijnen, M. (2008). Consumer value of context aware and location based mobile services. In Proc. of the Bled conference on eCollaboration: overcoming boundaries through multi-channel interaction (pp. 50–62). http://www.bledconference.org/proceedings.nsf/0/a9dd7db01cb70634c1257481003cba07/$FILE/05deVos.pdf (accessed July 1, 2010).

    Google Scholar 

  69. Ministry of Internal Affairs and Communications (2007, May 25). Emergency location reporting system: providing location information in emergencies using mobile telephones. MIC Communication News, 18(3).

  70. Srivastava, L., & Kodate, A. (2004). Shaping the future mobile information society: the case of Japan. In Proc. of the ITU/MIC workshop on shaping the future mobile information society. http://www.itu.int/osg/spu/ni/futuremobile/general/casestudies/koreacase-rv22.doc.pdf (accessed July 23, 2010).

    Google Scholar 

  71. Kamil, A. G., & Ellen, K. (2003). Towards a mobile multimedia age – location-based services: a case study. Wireless Personal Communications, 26(2/3), 105–116.

    Article  Google Scholar 

  72. Shiode, N. (2004). Digitally united? A case study on the penetration of wireless and ubiquitous information technologies in Japan. In Proc. of the winter international symposium on information and communication technologies (pp. 1–6). Dublin: Trinity College.

    Google Scholar 

  73. Kitayama, D., Teratmi, T., & Sumiya, K. (2008). Digital map restructuring method based on implicit intentions extracted from users’ operations. In Proc. of the international conference on ubiquitous information management and communications (pp. 43–53). doi:10.1145/1352793.1352804.

    Google Scholar 

  74. Kaji, H., & Arikawa, M. (2008). Personal location based services on place-enhanced blog. In Proc. of the ACM international conference on multimedia (pp. 917–920). doi:10.1145/1459359.1459521.

    Google Scholar 

  75. Lei, Y., & Hui, L. (2006). Which one should be chosen for the mobile geographic Information service now, WAP vs. i-mode vs. J2ME? Mobile Networks and Applications, 1(6), 901–915.

    Article  Google Scholar 

  76. DTI (2004). Future mobile technology: Lessons from China and Korea. Mobile VCE. http://www.mobilevce.com/dloads-publ/FutureMobileTechnologyReport.pdf (accessed 5 December 5, 2009).

  77. Reynolds, T., Kelly, T., & Jin-Kyu, J. (2005). Ubiquitous network societies: the case of the Republic of Korea. In Proc. of the ITU workshop on ubiquitous network societies, doc. UNS/08. http://www.itu.int/osg/spu/ni/ubiquitous/Presentations/2_kelly_korea.pdf (accessed July 12, 2010).

    Google Scholar 

  78. Kim, C. D. (2005). Privacy issue in telematics - LBS law. TU-T & ISO workshop on ICT in vehicles (the fully networked car workshop). http://www.itu.int/ITU-T/worksem/ict-auto/200503/presentations/s2-kim.pdf (accessed May 10, 2010).

  79. Qualcomm (2007). Korean NEMA. http://www.qualcomm.com/news/partners/media/PDF/Korean%20NEMA_v2.pdf (accessed October 16, 2009).

  80. Pyo, J., Hyun, M., Jeon, J., Jung, H., & Kim, J. (2004). Assisted GPS navigation system for aftermarket telematics system. In Proc. of the Sydney international symposium on GNSS/GPS. http://www.gmat.unsw.edu.au/gnss2004unsw/PYO,%20Jong%20Sun%20P170.pdf (accessed July 3, 2010).

    Google Scholar 

  81. Ha, T. J. (2006, Sept–Oct). Mobile convergence in South Korea: a paradigm shift calling for new strategies. Asia-Pacific Monitor (pp. 31–77).

  82. Hwang, J.-S. (2005). Recent development of wireless broadband technology in South Korea. MIT Communications Futures Program. http://cfp.mit.edu/events/jan05/presentations/Korea-WiBro-MIT.pdf (accessed October 5, 2009).

  83. inCode (2005). The next step for location based services. http://www.incodewireless.com/media/whitepapers/2005/WP_TheNextStepForLBS-Feb.pdf (accessed March 5, 2010).

  84. Lau, T. Y., Kim, S. W., & Atkin, D. (2005). An examination of factors contributing to South Korea’s global leadership in broadband adoption. Telematics and Informatics, 22(4), 349–359.

    Article  Google Scholar 

  85. Cho, Y. C. (2008). Assessing user attitudes towards mobile commerce in the U.S. vs. Korea: implications for m-commerce CRM. Journal of Business and Economics Research, 6(2), 91–99.

    Google Scholar 

  86. ConsumerEase. (2006). South Korean mobile data white paper. http://www.5myths.com/publishing/whitepapers/skorea/all.aspx (accessed April 10, 2010).

  87. Budde (2006). 2007 mobile and broadband in New Zealand. http://www.budde.com.au/publications/annual/new-zealand-south-pacific/new-zealand-mobile-and-broadband-summary.html (accessed October 10, 2009).

  88. Vodafone, N. Z. (2007). Undertaking to the commerce commission under Schedule 3A in respect of national roaming and co-location services. http://www.comcom.govt.nz/industryregulation/telecommunications/investigations/contentfiles/documents/vodafone%20national%20roaming%20%20colocation%20amended%20undertaking.pdf (accessed March 13, 2010).

  89. Telecom, N. Z. (2009). XT Network. http://www.telecom.co.nz/mobile/xt (accessed September 1, 2010).

  90. Cappel, L. (2005). NZ in mobile map attack. iStart. http://www.istart.co.nz/index/hm20/pc0/pvc197/ex245/ar27413 (accessed March 06, 2010).

  91. Mrhawk (2007). Your own GPS tracking services. http://mrhawk.co.nz/ (accessed October 6, 2009).

  92. Telecom NZ (2007). Solutions for your mobile sales and service teams. http://www.telecom.co.nz/content/0,8748,204599-202888,00.html (accessed November 14, 2009).

  93. Berger, S., Lehmann, H., & Lehner, F. (2003). Location-based services in the tourist industry. Information Technology and Tourism, 5(4), 243–256.

    Article  Google Scholar 

  94. Hinze, A., & Buchanan, G. (2005). Context-awareness in mobile tourist information systems: challenges for user interaction. In Proc. of the workshop on context in mobile HCI held in conjunction with the international conference on human-computer interaction with mobile devices and services (pp. 257–266).

    Google Scholar 

  95. Hinze, A., & Osborne, W. (2007). Location-based indexing for mobile context-aware access to a digital library. Computing and Mathematical Sciences Papers. http://hdl.handle.net/10289/99 (accessed July 10, 2010).

  96. Leung, C. (2006). The perceived value of location-based services in New Zealand tourism. http://clara.orconhosting.net.nz/claraleung-LBS-tourism.pdf (accessed October 23, 2009).

  97. Parsons, D. (2005). Implementing a map based simulator for the location API for J2ME. Research Letters in the Information and Mathematical Sciences, 7, 157–160.

    Google Scholar 

  98. Mbira, F., & Symonds, J. (2008). Exploring the location-based service requirements of tourists visiting Wiaheke Island, New Zealand. In Proc. of the global mobility roundtable (paper 4). http://www.code.auckland.ac.nz/comwebcontent/pages/UserFiles/File/documents/2008/08062%20GMR%20programme%20pages.pdf (accessed July 1, 2010).

    Google Scholar 

  99. Scornavacca, E., & Herera, F. (2007). Unveiling the strategic value of mobile technologies in the New Zealand real-estate industry. In Proc. of the international conference on the management of mobile business (p. 40). doi:10.1109/ICMB.2007.71.

    Google Scholar 

  100. Pauleen, D., & Harmer, B. (2007). How emerging technologies change the way New Zealanders work and live: research in progress. In Proc. of the Pacific Asia conference on information systems (paper 137) (pp. 25–31). http://aisel.aisnet.org/pacis2007/137/ (accessed July 1, 2010).

    Google Scholar 

  101. Peppard, J., & Rylander, A. (2006). From value chain to value network: insights for mobile operators. European Management Journal, 24(2–3), 28–141.

    Google Scholar 

  102. Lonthoff, J., & Ortner, E. (2007). Mobile location-based gaming as driver for location-based services (LBS) – exemplified by mobile hunters. Informatica, 31, 183–190.

    Google Scholar 

  103. Tan, Q., Kinshuk Kuo, Y.-H., Jeng, Y.-L., Wu, P.-H., Huang, Y.-M. et al. (2009). Location-based adaptive mobile learning research framework and topics. In Proc. of the international conference on computational science and engineering (pp. 140–147). doi:10.1109/CSE.2009.96.

    Chapter  Google Scholar 

  104. Ragia, L., & Deriaz, M. (2006). Location based services for traffic management. ASG Technical Report. http://asg.unige.ch/publications/TR07/04LBSforTrafficMgt.pdf (accessed July 2, 2010).

  105. Ministry of Tourism (2007). The tourism industry. http://www.tourism.govt.nz/quicklinks/ql-tourismindustry.html (accessed 30 May 2009).

  106. Statistics New, Zealand (2006). Tourism satellite account 2005. http://www.tourismresearch.govt.nz/NR/rdonlyres/3c4584e3-7abd-42ca-bf70-25b1c4f5d341/19440/tsa2006.pdf (accessed October 24, 2009).

  107. Petrova, K., & MacDonell, S. G. (2010). Mobile services and applications: towards a balanced adoption model. In Proc. of the international conference on mobile ubiquitous computing, systems, services and technologies (pp. TBA).

    Google Scholar 

  108. Petrova, K., & Wang, B. (2008). In Proc. of the annual conference of the new Zealand national advisory committee on computing qualifications (pp. 95–100).

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Krassie Petrova.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Petrova, K., Wang, B. Location-based services deployment and demand: a roadmap model. Electron Commer Res 11, 5–29 (2011). https://doi.org/10.1007/s10660-010-9068-7

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10660-010-9068-7

Keywords

Navigation