Social media in higher education: A literature review of Facebook
- 1.9k Downloads
The rapid adoption of social media technologies has resulted in a fundamental shift in the way communication and collaboration take place. As staff and students use social media technologies in their personal lives, it is important to explore how social media technologies are being used as an educational tool. The aim of this paper is to analyse the role of social media, in particular, Facebook, as an educational tool in higher education. Through a review of the literature, this paper explores the myriad ways in which Facebook is being used as an educational instrument for learning and teaching. Multiple benefits of Facebook usage for learning and teaching have been identified such as increased teacher-student and student-student interaction, improved performance, the convenience of learning and higher engagement. The paper also highlights the potential problems and limitations of Facebook usage ranging from educators’ dominance to privacy concerns. Finally, Facebook usage guidelines that can be adopted by educators to encourage social media adoption are proposed. As social media usage continues to grow in higher education, future empirical research is warranted.
KeywordsSocial media Facebook Social networking site Higher education Tertiary education
- Bahati, B. (2015). Extending student discussions beyond lecture room walls via Facebook. Journal of Education and Practice, 6(15), 160–171.Google Scholar
- Balcikanli, C. (2015). Prospective english language teachers’ experiences in Facebook: Adoption, use and educational use in turkish context. International Journal of Education and Development using Information and Communication Technology, 11(3), 82–99.Google Scholar
- Çevik, Y. D., Çelik, S., & Haslaman, T. (2014). Teacher training through social networking platforms: A case study on Facebook. Australasian Journal of Educational Technology, 30(6), 714–727.Google Scholar
- Chugh, R. (2012). Social networking for businesses: Is it a boon or bane? In Cruz-Cunha, MM, Putnik, GD, Lopes,N, Gonçalves, P & Miranda, E (eds), Handbook of research on business social networking: Organizational, managerial, and technological dimensions, IGI Global, 603-618, doi: 10.4018/978-1-61350-168-9.ch032
- Chugh, R., & Joshi, M. (2017). Challenges of knowledge management amidst rapidly evolving tools of social media. In Chugh, R (ed), Harnessing Social Media as a Knowledge Management Tool, IGI Global, 299–314, doi: 10.4018/978-1-5225-0495-5.ch014Google Scholar
- Cvijikj, I. P., & Michahelles, F. (2013). Online engagement factors on Facebook brand pages. Social Network Analysis and Mining, 3(4), 843-861.Google Scholar
- Davis III, C. H., Deil-Amen, R., Rios-Aguilar, C., & Canche, M. S. G. (2012). Social media in higher education: A literature review and research directions. Report printed by the University of Arizona and Claremont Graduate University, Retrieved from https://works.bepress.com/hfdavis/2/ Google Scholar
- Duggan, M. (2015). The demographics of social media users. Retrieved from http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/.
- Eriksson, M., & Larsson, E. (2014). Facebook as a tool for building customer relationships in the hospitality industry: A quantitative study on the effects of facebook activities on relationship drivers and relational benefits. Retrieved from http://www.diva-portal.org/smash/get/diva2:733323/FULLTEXT01.pdf.
- Facebook (2016). Stats. Retrieved from http://newsroom.fb.com/company-info/.
- Focus, F. (2011). Social media usage trends among higher education faculty. Retrieved from https://www.facultyfocus.com/free-reports/social-media-usage-trends-among-higher-education-faculty/Google Scholar
- Hamid, S., Chang, S., & Kurnia, S. (2009). Identifying the use of online social networking in higher education. Paper presented at the ASCILITE.Google Scholar
- Harran, M., & Olamijulo, C. (2014). Social media communication spaces to develop literacies in a higher education language classroom context. South African Journal of Higher Education, 28(2), 410–435.Google Scholar
- Knopf, J. W. (2006). Doing a literature review. PS: Political Science & Politics, 39(01), 127–132.Google Scholar
- McGuckin, T. A., & Sealey, R. M. (2013). Integrating Facebook into a university cohort to enhance student sense of belonging: A pilot program in sport and exercise science. Australian Educational Computing, 28(1), 83–91.Google Scholar
- Mendez, J. P., Le, K., & De La Cruz, J. (2014). Integrating Facebook in the classroom: Pedagogical dilemmas. Journal of Instructional Pedagogies , 13, 1-10.Google Scholar
- Munoz, C., & Towner, T. (2009). Opening Facebook: How to use Facebook in the college classroom. Paper presented at the Proceedings of society for information technology & teacher education international conference.Google Scholar
- Nalbone, D. P., Kovach, R. J., Fish, J. N., McCoy, K. M., Jones, K. E., & Wright, H. R. (2016). Social networking web sites as a tool for student transitions: Purposive use of social networking web sites for the first-year experience. Journal of College Student Retention: Research, Theory & Practice, 17(4), 489–512.CrossRefGoogle Scholar
- Nkhoma, M., Cong, H. P., Au, B., Lam, T., Richardson, J., Smith, R., & El-Den, J. (2015). Facebook as a tool for learning purposes: Analysis of the determinants leading to improved students’ learning. Active Learning in Higher Education, 16(2), 87–101. doi: 10.1177/1469787415574180.CrossRefGoogle Scholar
- Perrin, A. (2015). Social media usage: 2005–2015. Retrieved from http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/.
- Pinto, M. B., & Mansfield, P. (2011). Facebook as a complaint mechanism: An investigation of millennials. Journal of Behavioral Studies in Business, 4, 1-12.Google Scholar
- Tinti-Kane, H., Seaman, J., & Levy, J. (2010). Social media in higher education: The survey. Pearson Education. Retrieved from http://www.slideshare.net/PearsonLearningSolutions/pearson-socialmediasurvey2010Google Scholar
- VanDoorn, G., & Eklund, A. A. (2013). Face to Facebook: Social media and the learning and teaching potential of symmetrical, synchronous communication. Journal of University Teaching and Learning Practice, 10(1), 1-14.Google Scholar
- Wichadee, S. (2013). Peer feedback on facebook: The use of social networking websites to develop writing ability of undergraduate students. Turkish Online Journal of Distance Education, 14(4), 260–270.Google Scholar
- Zincir, O. (2017). Knowledge workers’ social media usage as a personal knowledge management tool. In Chugh, R (ed), Harnessing Social Media as a Knowledge Management Tool, IGI Global, 108–124, doi: 10.4018/978-1-5225-0495-5.ch006Google Scholar