Education and Information Technologies

, Volume 22, Issue 1, pp 39–53 | Cite as

A case study of Facebook use: Outlining a multi-layer strategy for higher education

  • Rachel Menzies
  • Karen Petrie
  • Mark Zarb


Many students are looking to appropriate social networking sites, amongst them, Facebook, to enhance their learning experience. A growing body of literature reports on the motivation of students and staff to engage with Facebook as a learning platform as well as mapping such activities to pedagogy and curricula. This paper presents student opinions of the use of a Facebook strategy within higher education through the use of focus groups. Results show that the Facebook strategy is useful in promoting collaborative learning alongside the face-to-face delivery of content. Participants rebuked the perceived blurring of educational and social purposes, which is prevalent in the literature, with the current structure allowing a clear divide between their different uses of the site. The development of further guidelines for the use of Facebook for education is encouraged and recommendations are provided.


Facebook Communication Online Student collaboration Social networking Education Guidelines 



The authors would like to thank all participants of the focus group, as well as other members of staff for insightful discussion on the subject matter.


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Copyright information

© Springer Science+Business Media New York 2015

Authors and Affiliations

  1. 1.School of ComputingUniversity of DundeeDundeeUK
  2. 2.School of Computing Science and Digital MediaRobert Gordon UniversityAberdeenUK

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