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Creating a model to examine motivation for sustained engagement in online communities

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Abstract

This paper considers factors that influenced long-term engagement in an online community. It draws on a case study of a 6 year online collaboration amongst a group of European teachers. The email interchange between these teachers was, with their agreement, saved and used as research data; intensive group interviews were also conducted, involving all the participants in the online group. Dynamic motivation models and Csikszentmihalyi’s concept of motivational flow were used to create a theoretical framework to analyse the email interchanges and group interview data so as to build an understanding of the teachers’ commitment to the online community. As a result of the analysis, the existing theoretical models were modified to produce a new combined model. This incorporates ideas grounded in the participants’ reasons for their sustained engagement in the collaboration. This combined model could provide a basis for planning future virtual interactions and for assessing their sustainability.

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Correspondence to Nigel C. Skinner.

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Seddon, K., Skinner, N.C. & Postlethwaite, K.C. Creating a model to examine motivation for sustained engagement in online communities. Educ Inf Technol 13, 17–34 (2008). https://doi.org/10.1007/s10639-007-9048-2

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  • DOI: https://doi.org/10.1007/s10639-007-9048-2

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